JvM/Limmat: New radio spots for Papeterie Waser
The traditional Waser store sells paper and stationery. With a new series of radio commercials, the company shows that even today you can make a difference with a beautiful letter.
Typical written documents such as letters or letters from authorities are read aloud by people who use the right tone. These include a love letter read out in a military tone, a letter of condolence to make you smile, and a letter from the district commander in a ridiculous voice. The spots run on local Zurich radio stations.
Responsible at Waser: Heinz Waser (CEO). Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Samuel Christ (lyrics), Urte Krause, Livia Wanner (consulting), Erasmo Palomba (art buying), Jingle Jungle (recording studio).
