Contexta: Swisscom campaign continues
The campaign around Swisscom's Vivo Casa package offer was already launched at the end of 2010. The central promise "More in it for you" is now being communicated both on and offline in additional channels.
The audience also encounters new on the Vivo Casa Internet Platform the jovial film holder, the sporty Internet data courier and the cheerful landline telephonist. The new Internet banners provide even more insights into the world of Swisscom.
On the radio, the added value of the Vivo Casa packages is communicated in a musical way. Whether in the form of rap, reggae or ländler - according to the press release, listeners should immediately realize that there is "more to it" with Vivo Casa. For the radio spots, some newcomers were engaged, but others were also greats of the Swiss music business - for example, the two musicians Greis and Knackeboul were engaged as rappers.
> Radio spot 1
> Radio spot 2
> Radio spot 3
Banner:
Swisscom Vivo Casa Banner Rectangle "Reverse from Contexta AG Advertising Agency BSW on Vimeo.
Client: Swisscom (Switzerland) Ltd, Berne. Responsible agency: Contexta, advertising agency bsw, Bern. Video: Stories, Zurich. Online production Internet platform: Hinderling Volkart, Zurich. Online production banners: Notch, Zurich, Frame Eleven, Zurich. Radio: BStoll Benjamin Stoll, Bern. Media: Mediaschneider, Zurich.
