Since mid-December, the Migros subsidiary has been offering four different varieties at an introductory price of 25 centimes per capsule. By comparison, consumers pay almost twice as much for a Nespresso capsule. The Commercial Court of St. Gallen has now issued a provisional order prohibiting Denner from offering, distributing, selling, advertising, exporting or otherwise marketing the coffee capsules "Denner Expresso Milano, Denner Ehtiopian Dream, Denner Indian Summer" and "Denner Dolce Vita" with immediate effect. The French-speaking Swiss daily Le Temps reported on the court's decision on Tuesday.
Denner is also no longer allowed to advertise with the slogan "Denner -was susch?" and the claim "Compatible with your Nespresso machine", the decision continues. Denner now has ten days to respond in writing to the decision of the Commercial Court.
"We will use all legal means to defend ourselves against the decision of the Commercial Court," says Denner spokeswoman Nicole Schöwel in response to an inquiry from the SDA news agency. "Denner had clarified the legal situation before launching the coffee capsules.
Denner had successfully entered the coffee capsule business. According to Schöwel, there were always supply bottlenecks. She does not disclose any figures. Despite the growing competition, Nestlé remains the clear market leader with Nespresso. In recent times, however, the food company has repeatedly reacted against the competition by taking legal action.
(Front image: Keystone)