Swiss Milk Producers SMP: Lovely new in Ruf Lanz's stable

Ruf Lanz may take care of the holiest of all Swiss cows in the future: Lovely. After a competitive presentation, the Swiss Milk Producers SMP decided to work with the Zurich-based creative agency. According to SMP advertising managers Charlotte Hofstetter and Martin Rüst, Ruf Lanz showed with a surprising concept "that Lovely is far from having exhausted all advertising possibilities." The first milk campaigns from the Ruf Lanz stable will be seen in 2007.