Startup Incite Media specializes in in-store TV

In December, Roland Kümin has
Incite Media AG was founded with the business purpose of selling TV at the point of sale.
(Point of Sale, POS). The mission of Incite Media is
also in the development, realization and installation of TV productions at the
POS. This form of advertising is seen as a supplement to the purchase decision.
preparatory broad-based advertising. Advertising up to the POS should be seen as an overall process.
be understood.
 
"Our offer is meeting with great interest in the market.
to a lot of positive response and we have already been able to inspire some companies."
Roland Kümin told Werbewoche. For example, a
telecommunications provider in Switzerland, all of its own stores are equipped with
Incite Media solutions from and large-scale field studies are underway at
Esprit (five locations) as well as at a well-known specialty toy store
and leisure articles (two locations). Further contracts are in preparation,
Kümin continued.
 
An essential component of the
offer is the interactivity, so both interactive displays are possible
as well as communication with the customer via SMS. "The communication
is shifting more and more in the direction of dialog with the customer," said Kümin
continues, "our range of products naturally takes this into account to a large extent".
 
Incite Media already employs
eight persons. The shares are 20 percent owned by the
multimedia equipment supplier Habegger, 72 percent with Roland Kümin and 8 percent with
with Dr. Jakob Hans Bär. As it says in a media release, Incite intends to
Media to develop a market segment that is still largely untapped in Europe, and
position itself as market leader in this segment in the long term.
Further financing by private parties is planned
placement as part of an increase in share capital, Incite Media announced on
Tuesday with. The possibility of a going public is already being considered.
but only after about five years. Break-even is scheduled for 2008.

Kathrin Fischer