Anti-WM campaign

Specialist retailer Publicis has come up with an advertising ploy for Sportplausch Wider to attract attention in the general World Cup hype.

Specialist retailers "Imagine it's
Football World Cup and nobody goes", is one of a total of eleven
polarizing slogans on T-shirts for him and her. The
Advertising ploy for bike specialist Sportplausch Wider's in-house agency
Publicis has come up with a way to capitalize on the general World Cup hype in the
to stand out in advertising. 

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