MetaDesign honored with Rebrand 100 Award for Swiss Life
For the first time, a Swiss brand receives the highest award of the ReBrand 100 competition, the Rebrand 100 Award. The repositioning and redesign of the submitted brands were evaluated against the background of their strategic goals.
For the first time, a Swiss brand receives the highest award of the ReBrand 100 competition, the Rebrand 100 Award. The repositioning and redesign of the brands submitted were evaluated against the background of their strategic objectives. The international jury concluded that Swiss Life's global rebranding had been a key factor in its successful turnaround. The new brand strategy had been developed by MetaDesign in close cooperation with Swiss Life/Rentenanstalt. The brand was implemented consistently throughout Europe under the Swiss Life name. MetaDesign has been operating in the top group of renowned international branding firms for over ten years and has around 250 employees at its offices in Zurich, Berlin and San Francisco.
