Head of the week: "The Glückspost still has a lot of potential".
Sari Simola has been the new publishing director of the Ringier magazine Glückspost since January
Sari Simola has been the new Publishing Director at Ringier's Glückspost magazine since JanuaryHead of the week "Glückspost still has a lot of potential "Sari Simola wanted to take some time out when she came to Switzerland from Finland in 1989. And to learn German, of course, although Germany would have been better suited to this: "I found Switzerland much more exciting because of the cultural diversity. What's more, everything is smaller and more manageable here," recalls the native Finn. Simola stayed here and began to study German, history and journalism in Zurich, working various jobs to finance her studies. As a teacher, she taught children whose mother tongue is Finnish. After gaining journalistic experience in her home country, she started writing again. Her goal at the time was to gain a foothold as an editor during her studies.
In 1997, the now 35-year-old came into contact with Ringier Publishing for the first time as part of an internship. This was followed by further positions at Ringier, where Simola mainly worked as a project manager in international business. In 1998, she joined the German subsidiary Ringier Publishing and from then on commuted between Zurich and Munich. Simola felt more and more at home in the publishing world and therefore decided to swap her studies for the real world of work.
After dropping out of university, she took over the management of marketing and sales for the travel magazine Globo in Munich, which was published by Ringier Publishing. From April 2001, she headed the Munich subsidiary as Publishing Director in collaboration with Martin Kall. For personal reasons, she expressed her wish to return to Switzerland last year: "However, it was very important to me to be able to remain active in publishing in Zurich," says Simola, so she did not hesitate to accept the position of Glückspost Publishing Director. Now it's time for her to tackle the new challenge: "I'm aware that a tabloid magazine is very different from a travel magazine. But it is precisely this contrast that makes the new task particularly exciting," says Simola, who until recently was also involved in the closure of the publishing house in Munich. But now she wants to devote all her energy to Glückspost. In her opinion, the magazine has untapped potential in various areas: "I am convinced that we can expand our target group even further and gain new readers. With creative ideas, we will certainly also expand the advertising business. "However, she believes it is still a little premature to formulate concrete goals at this stage. She has one clear goal in mind: "Glückspost is celebrating its 25th anniversary this year, and both readers and advertisers should recognize this." Daniela Zivadinovic
In 1997, the now 35-year-old came into contact with Ringier Publishing for the first time as part of an internship. This was followed by further positions at Ringier, where Simola mainly worked as a project manager in international business. In 1998, she joined the German subsidiary Ringier Publishing and from then on commuted between Zurich and Munich. Simola felt more and more at home in the publishing world and therefore decided to swap her studies for the real world of work.
After dropping out of university, she took over the management of marketing and sales for the travel magazine Globo in Munich, which was published by Ringier Publishing. From April 2001, she headed the Munich subsidiary as Publishing Director in collaboration with Martin Kall. For personal reasons, she expressed her wish to return to Switzerland last year: "However, it was very important to me to be able to remain active in publishing in Zurich," says Simola, so she did not hesitate to accept the position of Glückspost Publishing Director. Now it's time for her to tackle the new challenge: "I'm aware that a tabloid magazine is very different from a travel magazine. But it is precisely this contrast that makes the new task particularly exciting," says Simola, who until recently was also involved in the closure of the publishing house in Munich. But now she wants to devote all her energy to Glückspost. In her opinion, the magazine has untapped potential in various areas: "I am convinced that we can expand our target group even further and gain new readers. With creative ideas, we will certainly also expand the advertising business. "However, she believes it is still a little premature to formulate concrete goals at this stage. She has one clear goal in mind: "Glückspost is celebrating its 25th anniversary this year, and both readers and advertisers should recognize this." Daniela Zivadinovic
