Bluewin.ch continues to lose reach in February
According to MMXI, 2.637 million people in Switzerland surfed the Internet from home for an average of 316 minutes in February, visiting 256 sites.
According to MMXI, 2.637 million people in Switzerland spent an average of 316 minutes surfing the Internet from home in February, visiting 256 pages. 2.126 million people, on the other hand, spent 337 minutes surfing on their home computers, visiting 502 pages, according to NetRatings data.It is noteworthy that both panels show the lowest reach value to date for leader Bluewin, although the number of Internet users from home computers rose again in both cases. At MMXI, where Bluewin previously achieved between 51 and 54.5 percent, the site now only has a good 50 percent. At AC Nielsen, Bluewin.ch dropped from 48.3 to 44.4 percent. Whether this is already an effect of the reduced portal concept? It's possible, but almost all providers in the top ranks have lost ground.
In any case, one thing is certain: In February, providers outside the top 20 domains were able to profit overall, albeit fanned out over many individuals. If this trend continues, it is probably due to Internet frustration: Leading providers cannot or do not want to maintain their (free) standards, are downsizing or charging money, which leads to less traffic. However, this makes it easier for the previous "backbenchers" to catch up. We will see. Markus Knöpfli
Top 20 domains february 2002 Nielsen/NetRatings MMXI
Rank Domain Visitors Reach Domain Visitors Reach
in 1000 in % in 1000 in %
1 bluewin.ch 944 44.4 bluewin.ch 1 338 50.7
2 msn.com 740 34.8 msn.ch 784 29.7
3 microsoft.com 711 33.4 msn.com 783 29.7
4 passport.com 515 24.2 microsoft.com 725 27.5
5 google.ch 499 23.5 passport.com 666 25.3
6 search.ch 404 19.0 google.ch 639 24.2
7 msn.ch 379 17.8 yahoo.com 569 21.6
8 yahoo.com 340 16.0 search.ch 552 20.9
9 sunrise.ch 325 15.3 sunrise.ch 470 17.8
10 sbb.ch 265 12.5 sbb.ch 404 15.3
11 google.com 252 11.9 gmx.de 339 12.9
12 yahoo.com 233 11.0 google.com 321 12.2
13 gmx.net 195 9.2 msn.de 304 11.5
14 gmx.ch 174 8.2 yahoo.de 304 11.5
15 netscape.com 174 8.2 microsoft.com 260 9.9
16 yahoo.fr 161 7.5 ubs.com 235 8.9
17 yellownet.ch 155 7.3 microsoft.fr 219 8.3
18 windowsmedia.com 153 7.2 real.com 214 8.1
19 ubs.com 139 6.6 yahoo.fr 202 7.7
20 amazon.de 139 6.5 admin.ch 200 7.6
Source: AC Nielsen/MMXI
In any case, one thing is certain: In February, providers outside the top 20 domains were able to profit overall, albeit fanned out over many individuals. If this trend continues, it is probably due to Internet frustration: Leading providers cannot or do not want to maintain their (free) standards, are downsizing or charging money, which leads to less traffic. However, this makes it easier for the previous "backbenchers" to catch up. We will see. Markus Knöpfli
Top 20 domains february 2002 Nielsen/NetRatings MMXI
Rank Domain Visitors Reach Domain Visitors Reach
in 1000 in % in 1000 in %
1 bluewin.ch 944 44.4 bluewin.ch 1 338 50.7
2 msn.com 740 34.8 msn.ch 784 29.7
3 microsoft.com 711 33.4 msn.com 783 29.7
4 passport.com 515 24.2 microsoft.com 725 27.5
5 google.ch 499 23.5 passport.com 666 25.3
6 search.ch 404 19.0 google.ch 639 24.2
7 msn.ch 379 17.8 yahoo.com 569 21.6
8 yahoo.com 340 16.0 search.ch 552 20.9
9 sunrise.ch 325 15.3 sunrise.ch 470 17.8
10 sbb.ch 265 12.5 sbb.ch 404 15.3
11 google.com 252 11.9 gmx.de 339 12.9
12 yahoo.com 233 11.0 google.com 321 12.2
13 gmx.net 195 9.2 msn.de 304 11.5
14 gmx.ch 174 8.2 yahoo.de 304 11.5
15 netscape.com 174 8.2 microsoft.com 260 9.9
16 yahoo.fr 161 7.5 ubs.com 235 8.9
17 yellownet.ch 155 7.3 microsoft.fr 219 8.3
18 windowsmedia.com 153 7.2 real.com 214 8.1
19 ubs.com 139 6.6 yahoo.fr 202 7.7
20 amazon.de 139 6.5 admin.ch 200 7.6
Source: AC Nielsen/MMXI
