"Until the next al"

Publicis sends the head of the Migros brand to Expo.02In a campaign designed by Publicis, the retail giant advertises its own pavilion at Expo.02 with a linguistic fraternization between the sender and the viewer. Translated into language, the campaign loses Migros' signet, its bright orange M. This "is at Expo.02", as the slogan promises. The play with the missing consonant incidentally makes it clear how broadly Migros is now anchored in consumers' consciousness. page 6