"The breakfast table should be richly set".
Swiss abroad and a German colleague welcome the NZZ am Sonntag
Swiss abroad and a German colleague welcome the NZZ am SonntagAlthough it is not available there for the time being, the NZZ am Sonntag is also eagerly awaited in other German-speaking countries - especially by homesick Swiss and industry colleagues. Geri Aebi: The weekend has shifted forward, with people starting it on Friday afternoon. Instead, Sunday marks the start of the new week. After retailers, publishers now also have to take account of this new social sense of time. The FAZ has been doing this with growing success since last October, the NZZ is now following suit and even Der Spiegel is testing the switch to Sunday. Only in Austria is everything staying the same. All the more reason to head back home. In short: I'm looking forward to the Sonntagsblatt from Falkenstrasse - and to the fact that the Zurich newspaper makers are streets ahead of their Viennese colleagues when it comes to contemporaneity.
Urs Rohner: Anyone who dares to launch a Sunday newspaper these days must either be particularly intelligent, extremely ambitious or highly self-confident. The makers of NZZ am Sonntag are all of these things at the same time, and rightly so. No other newspaper would have more reason to believe that it could succeed in the Swiss Sunday market. No other publisher would have been so ambitious in these difficult times, and no other new newspaper could offer its readers as many intelligent pages as the NZZ am Sonntag promises us. I am looking forward to it.
Jean-Remy von Matt: As I've been Swiss abroad for almost three decades, my perception of the Swiss media landscape is largely based on childhood memories. Back then, my father received the NZZ three times a day, in the morning, at lunchtime and in the evening. As a child, I took three newspaper editions a day for granted. So I interpreted the reduction to two and later to just one edition as a failure and already expected that one day the NZZ would no longer be published at all. So it's all the better to hear that things are now bravely moving forward again and that there will soon be seven issues again - albeit not per day, but per week.
Thomas Garms: I wish my colleagues in Zurich a good start in an extremely exciting segment. There is hardly a better job for a journalist than making a newspaper for Sunday. Because all the stylistic devices are available, and you reach the reader in a situation in which he is well-rested and in a good mood. There is room for intelligent, sensual seduction in the head and stomach. Especially those who often only get short fodder during the week want to enjoy clever thoughts, exciting images and profound stories on a Sunday. The journalistic breakfast table should be set accordingly: as stimulating as a cup of coffee, as fresh as a crusty roll, as colorful and tasty as a nice selection of homemade jam. Survey: Oliver Classen
Urs Rohner: Anyone who dares to launch a Sunday newspaper these days must either be particularly intelligent, extremely ambitious or highly self-confident. The makers of NZZ am Sonntag are all of these things at the same time, and rightly so. No other newspaper would have more reason to believe that it could succeed in the Swiss Sunday market. No other publisher would have been so ambitious in these difficult times, and no other new newspaper could offer its readers as many intelligent pages as the NZZ am Sonntag promises us. I am looking forward to it.
Jean-Remy von Matt: As I've been Swiss abroad for almost three decades, my perception of the Swiss media landscape is largely based on childhood memories. Back then, my father received the NZZ three times a day, in the morning, at lunchtime and in the evening. As a child, I took three newspaper editions a day for granted. So I interpreted the reduction to two and later to just one edition as a failure and already expected that one day the NZZ would no longer be published at all. So it's all the better to hear that things are now bravely moving forward again and that there will soon be seven issues again - albeit not per day, but per week.
Thomas Garms: I wish my colleagues in Zurich a good start in an extremely exciting segment. There is hardly a better job for a journalist than making a newspaper for Sunday. Because all the stylistic devices are available, and you reach the reader in a situation in which he is well-rested and in a good mood. There is room for intelligent, sensual seduction in the head and stomach. Especially those who often only get short fodder during the week want to enjoy clever thoughts, exciting images and profound stories on a Sunday. The journalistic breakfast table should be set accordingly: as stimulating as a cup of coffee, as fresh as a crusty roll, as colorful and tasty as a nice selection of homemade jam. Survey: Oliver Classen
