Existentialist advertising from Geneva

Rive Gauche is the name of a new advertising agency at 17 Avenue de la Prairie, just behind the train station in Geneva, which was founded by two former employees of the Lausanne agency Publicis, which has since been closed. Alphonse Garcia, Managing Director, and Pierre-Alain Brandt, CD, got to know each other at Publicis in Lausanne and therefore know their strengths and weaknesses inside out. Together, they want to offer innovative and holistic concepts and increase their clients' return on investment with unconventional advertising campaigns. For Alphonse Garcia, joining forces with Pierre-Alain Brandt is already the fourth partnership he has entered into after his time at Publicis. TBWA Switzerland is also involved in the Rive Gauche agency, establishing a link to French-speaking Switzerland for the first time.
With the agency name Rive Gauche, the two founders allude to existentialism as a non-conformist way of life. In the 1950s, it was considered a hotbed of creative people of all stripes in the Latin Quarter of Paris in the circle of writers Jean-Paul Sartre and Simone de Beauvoir (av).