Take a deep breath

White Lion builds an authentic brand roof for the Disentis Sedrun regionSwiss mountain communities have discovered marketing fusion to help them remain competitive in the fierce battle for tourists' favor. The two Grisons vacation resorts of Disentis and Sedrun also want to jointly exploit strengths and consolidate their position in the market. Although decided three years ago, the new vacation brand Disentis Sedrun was only launched this winter. The Zurich-based advertising agency White Lion is responsible for all communications. With authenticity, Disentis Sedrun focuses on guests who are looking for peace and relaxation. page 12