Best of North-East (3rd quarter 2001)
Affinity of the ads among supporters in the "alternative culture
Affinity of ads among supporters in the "alternative culture "Best of Print Advertising The advertising hits 2001 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that
in the entire sample, i.e., all four target groups in total, performed best in the 3rd quarter of 2001 are shown under the heading "Top Three.
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that
in the entire sample, i.e., all four target groups in total, performed best in the 3rd quarter of 2001 are shown under the heading "Top Three.
