Radio 105 markets its broadcasts itself as of 2002

Radio 105 is setting up its own sales division at the beginning of 2002. The three-year contract with RMB, which expires at the end of the year, will not be continued. Giuseppe Scaglione, head of 105, justifies this decision with the advantages of being closer to the broadcaster: "Our station has enormous potential with networked offers. Life partner Paola Libera, who has been with 105 for over three years, will head the marketing unit, the last year as head of sponsorship. The new marketing unit will start with four employees. However, Scaglione says that the number will be increased quickly. Despite the decision to market in-house, he is also looking to work with marketers on a commission basis. "We are interested in someone who acquires in the classic spot area," he says. He has two in his sights: Radiotele and IPM.
Ever since it became known last spring that RMB wanted to get out of radio marketing, people had been wondering where the journey would take 105. In an WerbeWoche survey, neither Radiotele, Spot Promotion, nor Cover Media, nor IPM showed any interest. So only a stopgap solution? Scaglione waves it off: "That's clearly not the case. There is a lot of interest in 105, because we offer strong target groups." (dse)