News: Qualiclick sells Webpayphone
The online marketer Qualiclick is the exclusive provider of Swisscom's new Internet-enabled telephone pillars.
The online marketer Qualiclick exclusively manages Swisscom's new Internet-enabled telephone pillars.News Qualiclick sells Webpayphone
Various forms of advertising are possible on the so-called Webpayphone. If the phone is in stand-by mode, an endless flash advertising spot is played on the screen. Giant banners can be placed in all Webpayphone services. Sponsor links, sponsored SMS messages and sponsor logos on printed pages are also possible.
Adlink with Innofact and NetRatings The online marketer AdLink relies on media research to better support its customers in their planning. To this end, AdLink has subscribed to Nielsen NetRatings' panel service for measuring Internet usage throughout Europe as of October. The marketer is also cooperating with the German market research institute Innofact. Together, they offer an advertising media test in which various web advertising formats are examined for impact parameters such as brand awareness, willingness to buy or image shift.
Jobs.ch expands into French-speaking Switzerland
The online job portal Jobs .ch has opened its first branch in French-speaking Switzerland in Ecublens. The aim is to meet the individual needs of customers in French-speaking Switzerland. Valérie Ramirez is responsible for the development.
Fernsehen.ch delivers private programming
A personal user profile can now be created for the online TV program Fernsehen.ch with MyProgram. The program of over 100 TV channels can be searched by topic, actor, director, title, etc. and delivered daily by e-mail. The platform is operated by the coaching agency Redia and the web service provider Künzler Communications. Marketing is handled exclusively by AdLink.
Adtech launches new technology The online advertising service provider Adtech is launching a new ad serving solution. The XML-enabled tool package called Helios is designed to simplify the control, management and delivery of digital advertising on the Internet. Helios is designed to allow media planners to focus on their actual work, while the software takes over the ad serving and control of the process. Helios is the result of merging Adtech's own technology with that of Adforce. At the end of September, Adtech acquired the worldwide rights to Adforce's ad serving solution.
Speculation about Tamedia's online commitmentTamedia is about to exit the Moneycab financial portal, and every third online job at Tamedia will be cut, Cash and HandelsZeitung reported last week. Tamedia spokesman Peter Hartmeier described the reports as ducks: All that was true, he said, was that the group was examining its online strategy as part of the "Focus" cost analysis program.
Soz will be cheaper for TA readers For subscribers to the Tages-Anzeiger, the SonntagsZeitung (SoZ) will be a third cheaper. With immediate effect, they will receive the annual subscription for CHF 100 instead of CHF 149. If you already receive the SoZ, Tamedia will extend your subscription by a third. This is the publisher's reaction to the Neue Zürcher Zeitung's (NZZ) plan to offer its subscribers the new NZZ am Sonntag free of charge for the whole of 2002.
Various forms of advertising are possible on the so-called Webpayphone. If the phone is in stand-by mode, an endless flash advertising spot is played on the screen. Giant banners can be placed in all Webpayphone services. Sponsor links, sponsored SMS messages and sponsor logos on printed pages are also possible.
Adlink with Innofact and NetRatings The online marketer AdLink relies on media research to better support its customers in their planning. To this end, AdLink has subscribed to Nielsen NetRatings' panel service for measuring Internet usage throughout Europe as of October. The marketer is also cooperating with the German market research institute Innofact. Together, they offer an advertising media test in which various web advertising formats are examined for impact parameters such as brand awareness, willingness to buy or image shift.
Jobs.ch expands into French-speaking Switzerland
The online job portal Jobs .ch has opened its first branch in French-speaking Switzerland in Ecublens. The aim is to meet the individual needs of customers in French-speaking Switzerland. Valérie Ramirez is responsible for the development.
Fernsehen.ch delivers private programming
A personal user profile can now be created for the online TV program Fernsehen.ch with MyProgram. The program of over 100 TV channels can be searched by topic, actor, director, title, etc. and delivered daily by e-mail. The platform is operated by the coaching agency Redia and the web service provider Künzler Communications. Marketing is handled exclusively by AdLink.
Adtech launches new technology The online advertising service provider Adtech is launching a new ad serving solution. The XML-enabled tool package called Helios is designed to simplify the control, management and delivery of digital advertising on the Internet. Helios is designed to allow media planners to focus on their actual work, while the software takes over the ad serving and control of the process. Helios is the result of merging Adtech's own technology with that of Adforce. At the end of September, Adtech acquired the worldwide rights to Adforce's ad serving solution.
Speculation about Tamedia's online commitmentTamedia is about to exit the Moneycab financial portal, and every third online job at Tamedia will be cut, Cash and HandelsZeitung reported last week. Tamedia spokesman Peter Hartmeier described the reports as ducks: All that was true, he said, was that the group was examining its online strategy as part of the "Focus" cost analysis program.
Soz will be cheaper for TA readers For subscribers to the Tages-Anzeiger, the SonntagsZeitung (SoZ) will be a third cheaper. With immediate effect, they will receive the annual subscription for CHF 100 instead of CHF 149. If you already receive the SoZ, Tamedia will extend your subscription by a third. This is the publisher's reaction to the Neue Zürcher Zeitung's (NZZ) plan to offer its subscribers the new NZZ am Sonntag free of charge for the whole of 2002.
