20 minutes read in 15 minutes
In two studies, 20 Minuten performs well compared to the other commuter newspapers
In two studies, 20 Minuten performs well compared to the other commuter newspapersBy Markus Knöpfli A study by Wemf and a study by three students at the University of Zurich attest
20 Minuten scores well with younger readers.
From January to March 2001, the commuter newspaper 20 Minuten had a reach (LpA) of 497,000 readers or 12.3 percent in German-speaking Switzerland. This is the result of the special study "Media-Analyse 20 Minuten 2001". It was compiled by AG für Werbemedienforschung (Wemf) on behalf of 20 Minuten Schweiz. No other titles were included in the survey, which means that comparisons cannot be made. A true comparison will only be possible with Mach Basic 2002. If the figures are confirmed by then, 20 Minuten would probably rank third among the Swiss daily newspapers.
According to this study, 52% of 20 Minuten readers are between 14 and 34 years old - a figure that no other title currently achieves with this target group. 56% are men, 53% have a medium and 22% a high level of education, 58% are in full-time employment, while 35% are in training or not in employment. 39% have an income of between CHF 4,000 and 8,000 per month,
33 percent earn more than CHF 8,000 per month. According to Rolf Bollmann, Managing Director of 20 Minuten, around 275,000 copies of 20 Minuten were distributed every day during the period in question, giving the title 1.8 readers per copy.
24 percent read "almost daily" for 20 minutes
Another study on the media behavior of Zurich residents was conducted by three students from the University of Zurich. The study is limited to the Zurich area and is based on scattered questionnaires, of which 842 were returned. The study is not representative, as there was a surplus of younger people among the respondents: More than 50 percent were under 35 years old. The genders were almost evenly distributed. The study is therefore able to provide some interesting information about the media use of young Zurich residents.
Print media is used by 77 percent of respondents, the Internet by 60 percent, radio by 58 percent and TV by 52 percent "almost daily".
36 percent of respondents read the Tages-Anzeiger "daily", 36 percent also read a free newspaper, 17 percent read the NZZ and 3 percent read Blick.
Of the free newspapers, 20 Minuten is read "almost daily" by 24%, ZürichExpress (ZE) by 18% and Metropol by 13%. At the same time, 70 percent of respondents use the free newspapers for a maximum of 15 minutes. By comparison, 60 percent use the purchased titles for longer than 20 minutes.
Eisenhut is the new Editor-in-ChiefMarkus Eisenhut (38) has been elected by the Board of Directors of 20 Minuten (Schweiz) AG as the new Editor-in-Chief of 20 Minuten. He is currently still working as deputy editor-in-chief at the Tages-Anzeiger. Eisenhut was previously Head of News at SonntagsZeitung and Head of Sport at Blick and SonntagsBlick.
20 Minuten scores well with younger readers.
From January to March 2001, the commuter newspaper 20 Minuten had a reach (LpA) of 497,000 readers or 12.3 percent in German-speaking Switzerland. This is the result of the special study "Media-Analyse 20 Minuten 2001". It was compiled by AG für Werbemedienforschung (Wemf) on behalf of 20 Minuten Schweiz. No other titles were included in the survey, which means that comparisons cannot be made. A true comparison will only be possible with Mach Basic 2002. If the figures are confirmed by then, 20 Minuten would probably rank third among the Swiss daily newspapers.
According to this study, 52% of 20 Minuten readers are between 14 and 34 years old - a figure that no other title currently achieves with this target group. 56% are men, 53% have a medium and 22% a high level of education, 58% are in full-time employment, while 35% are in training or not in employment. 39% have an income of between CHF 4,000 and 8,000 per month,
33 percent earn more than CHF 8,000 per month. According to Rolf Bollmann, Managing Director of 20 Minuten, around 275,000 copies of 20 Minuten were distributed every day during the period in question, giving the title 1.8 readers per copy.
24 percent read "almost daily" for 20 minutes
Another study on the media behavior of Zurich residents was conducted by three students from the University of Zurich. The study is limited to the Zurich area and is based on scattered questionnaires, of which 842 were returned. The study is not representative, as there was a surplus of younger people among the respondents: More than 50 percent were under 35 years old. The genders were almost evenly distributed. The study is therefore able to provide some interesting information about the media use of young Zurich residents.
Print media is used by 77 percent of respondents, the Internet by 60 percent, radio by 58 percent and TV by 52 percent "almost daily".
36 percent of respondents read the Tages-Anzeiger "daily", 36 percent also read a free newspaper, 17 percent read the NZZ and 3 percent read Blick.
Of the free newspapers, 20 Minuten is read "almost daily" by 24%, ZürichExpress (ZE) by 18% and Metropol by 13%. At the same time, 70 percent of respondents use the free newspapers for a maximum of 15 minutes. By comparison, 60 percent use the purchased titles for longer than 20 minutes.
Eisenhut is the new Editor-in-ChiefMarkus Eisenhut (38) has been elected by the Board of Directors of 20 Minuten (Schweiz) AG as the new Editor-in-Chief of 20 Minuten. He is currently still working as deputy editor-in-chief at the Tages-Anzeiger. Eisenhut was previously Head of News at SonntagsZeitung and Head of Sport at Blick and SonntagsBlick.
