Just positive

Gross advertising expenditure down in MayGross advertising expenditure fell by 1.4 percent to CHF 371.362 million in May. This is the second time this year that advertising expenditure has been in decline, with daily newspapers performing 4.8 percent worse than in May 2000. Consumer magazines were down 1 percent. Among the print media, trade journals were hit the hardest with a drop of 10 percent.
The electronic media also recorded a weak performance. Gross advertising expenditure fell by 3.5% for both television and radio. In addition to these negative developments, however, there were also opposing trends: Cinema advertising increased by 12.2%. Poster advertising soared with an increase of 21.6%. Internet banner advertising was on the rise at 11.8%. Teletext was also up by 2.6%.
Cumulatively for the first five months of the current year, gross advertising expenditure is still just in positive territory with an increase of 0.1%. Poster advertising is in a very comfortable position, up 10.2% for the current year. Internet banner advertising is even 10.6% up on the previous year. Television, teletext and cinema advertising are also still on the winning side. Daily newspapers have lost the most since the beginning of the year, falling by 3.1%. Radio also suffered a significant decline of 2.1 percent. Daniel Schifferle
Gross advertising expenditure by media May 2000/2001 in comparison
in 1000 Fr. / 2000 in 1000 Fr. / 2001 +/- in %
Daily newspapers 162823 154986 -4.8
Consumer magazines 71439 70728 -1.0
Trade journals 24064 21648 -10.0
TV 64785 62544 -3.5
Radio 11583 11175 -3.5
Cinema 2376 2667 12.2
Teletext 1865 1913 2.6
Poster 36231 44057 21.6
Internet banner 1470 1644 11.8
Total 376636 371362 -1.4
Source: Media Focus