DM Workshops from Go Direct

With Go Direct, Grey Direct Concept is launching a school for direct marketing in Baden under the leadership of Account Director Edi Häusler.

With Go Direct, Grey Direct Concept is launching a school for direct marketing in Baden under the leadership of Account Director Edi Häusler, offering four two-day workshops per year. These are primarily intended to give beginners an overview of the subject matter. "We want to impart our knowledge in a practical and project-oriented way," explains Edi Häusler, "so that every participant can take away a concept. "By limiting the number of participants to 25 per workshop, Go Direct wants to be able to respond as directly as possible to specific requests and questions. The first two workshops, for example, will be related to the upcoming Christmas business. They will take place in Baden in September and November.
Häusler's lecturers are Eugen Blickle, Kai Hannwacker, Peter Humm, Jürg Koller, Stefan Meier, Thomas Passen and Stefan Vogler, experts from Grey Direct Concept and beyond who have learned the direct marketing business from the ground up. "We have all given various presentations and published articles. This gave rise to the idea of the school," says Häusler, explaining the establishment of Go Direct. Further information on the course program and registration can be found at www .go-direct-school.ch. (ba)

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