The fine way
The fact that advertisers are also contemporaries interested in culture is demonstrated by the rush for tickets to the exclusive preview of the Basel Media Group and Publicitas for the world-renowned art fair Art.
The fact that advertisers are also contemporaries interested in culture is shown by the rush for tickets to the exclusive preview of the Basel Media Group and Publicitas for the world-renowned art fair Art.By Beat Fritsch Every Tuesday before the official opening, invited guests in the city on the Rhine have the opportunity to get an advance impression of the countless paintings under the expert guidance of art experts.
Admittedly: The real haute-volee of art collectors are always allowed to graze the fair on the Monday before it opens, which means that at the official preview the most exciting works are already marked with the famous red dot. This did not bother the guests, mainly people from the carpet floors, much - the party hangers usually seen at advertising events were not invited. After all, they were not there to buy art - it was the social approach that counted. Where else can you chat about art and family with publisher Matthias Hagemann and his wife Brigitte in an informal atmosphere? Where else can you meet ADC Honorary President Jean Etienne Aebi in such a relaxed and tidy mood? And where else can you meet colleagues from the Basel and Bern advertising scene for an entertaining chat?
Among them were, for example, veteran John Schmid or Roger Berthoud and Urs Schneider from Schneider Berthoud. On our tour, we also met Basel media specialists Jeanne Ruchat and Maja Fricker from The Whole Media. Béatrice and Werner Lang as well as Silvano Spezia from Lang Gysi Knoll, in turn, took advantage of the event to make a trip from the federal capital to Basel. And of the Zurich visitors, CEO Markus Pekeler and CD Oliver Schneider of Impuls@TBWA told us that the agency will henceforth call itself TBWA/Switzerland: The new business cards are already printed.
The line-up of experts was also top-class. Although Expo.02 director Martin Heller cancelled at the last moment, the guests were equally satisfied with the freelance curator and art critic Christoph Doswald, the artists Claudia and Julia Müller, whose exhibits were also on display at the exhibition, and Dr. Gerald Matt from the Kunsthalle Wien.
Nevertheless: As always, quite a few name cards were left behind at this event, and on closer inspection it turned out that a sign-off was generally not considered necessary. In some cases, the lack of decency on the part of the advertisers can make one's hair stand on end. Andrea Waltzer, Nicole Ehrat and Cécile Schumacher, who were responsible for receiving the guests, must have thought the same thing.
So purely out of curiosity we asked at one of the art outlets times after the price of the relatively cheap-looking Picassos. However, the answer of the nice gallery owner left us speechless. 600000 francs for a simple ink drawing is a bit out of our budget. But you can get such Picassos in Florence in every better cellar gallery. Not signed, of course, and probably not quite as genuine as those at the Art. But just as effective when they are pinned on the wall at home without a frame and provided with their own signature for fun.
Beat Fritsch
Admittedly: The real haute-volee of art collectors are always allowed to graze the fair on the Monday before it opens, which means that at the official preview the most exciting works are already marked with the famous red dot. This did not bother the guests, mainly people from the carpet floors, much - the party hangers usually seen at advertising events were not invited. After all, they were not there to buy art - it was the social approach that counted. Where else can you chat about art and family with publisher Matthias Hagemann and his wife Brigitte in an informal atmosphere? Where else can you meet ADC Honorary President Jean Etienne Aebi in such a relaxed and tidy mood? And where else can you meet colleagues from the Basel and Bern advertising scene for an entertaining chat?
Among them were, for example, veteran John Schmid or Roger Berthoud and Urs Schneider from Schneider Berthoud. On our tour, we also met Basel media specialists Jeanne Ruchat and Maja Fricker from The Whole Media. Béatrice and Werner Lang as well as Silvano Spezia from Lang Gysi Knoll, in turn, took advantage of the event to make a trip from the federal capital to Basel. And of the Zurich visitors, CEO Markus Pekeler and CD Oliver Schneider of Impuls@TBWA told us that the agency will henceforth call itself TBWA/Switzerland: The new business cards are already printed.
The line-up of experts was also top-class. Although Expo.02 director Martin Heller cancelled at the last moment, the guests were equally satisfied with the freelance curator and art critic Christoph Doswald, the artists Claudia and Julia Müller, whose exhibits were also on display at the exhibition, and Dr. Gerald Matt from the Kunsthalle Wien.
Nevertheless: As always, quite a few name cards were left behind at this event, and on closer inspection it turned out that a sign-off was generally not considered necessary. In some cases, the lack of decency on the part of the advertisers can make one's hair stand on end. Andrea Waltzer, Nicole Ehrat and Cécile Schumacher, who were responsible for receiving the guests, must have thought the same thing.
So purely out of curiosity we asked at one of the art outlets times after the price of the relatively cheap-looking Picassos. However, the answer of the nice gallery owner left us speechless. 600000 francs for a simple ink drawing is a bit out of our budget. But you can get such Picassos in Florence in every better cellar gallery. Not signed, of course, and probably not quite as genuine as those at the Art. But just as effective when they are pinned on the wall at home without a frame and provided with their own signature for fun.
Beat Fritsch
meets Picasso, Matisse and Giacometti. Such exclusive exhibits were on display at the preview of the Basel art fair Art. The management of the Basel media group invites its customers there to enjoy culture, appetizers and champagne, so that the Zurich advertising scene can also meet at the Rhine knee.
If you want to get an idea of the art or consider advertising as such, you will be located at the numerous events of the scene. Do you already have something to report? Reach for the receiver (01 296 97 98) or into the keys (info@werbewoche.ch). Event tips as well as more shortlist images are available online at www.werbewoche.ch.
