The sacred streetcar of Zurich

Publicis' follow-up campaign proves the versatility of ZVV transportIncredible things are happening on the shores of Lake Zurich these days. In the materialistic city of Zwingl, of all places, many people will have to revise their view of the world. While disbelievers considered Peter's walk across the water to be pure fiction and skeptics a beautiful legend, the Zurich advertising agency Publicis is now proving them wrong with a streetcar. While Peter in the Gospel begins to doubt the strength of his faith, loses buoyancy and threatens to sink below the surface of the water, the public transport vehicle of the Zurich public transport network, weighing several tons, bravely holds its own over the water.
ser and defies all gravity. This is intended to strengthen the viewer's belief in the user-friendly time and zone system - or so those responsible hope. The ambiguous claim "ZVV - Richtig verkehrt" ("ZVV - Right backwards") is also the visualization style of the campaign. page 6