News: VW goes to Grabarz & Partner
Im Pitch um das neue Oberklassemodell von Volkswagen gibt es einen Überraschungssieger: Grabarz & Partner aus Hamburg setzte sich gegen sieben Mitbewerber durch.
There was a surprise winner in the pitch for Volkswagen's new luxury model: Grabarz & Partner from Hamburg came out on top against seven competitors.NewsVW goes to Grabarz & Partner
Among those beaten are Weber Hodel Schmid, Zurich, and VW's main agency DDB Berlin, which has been working for the Wolfsburg-based group for 36 years. Grabarz was founded in 1993 and employs 53 people with billings of 68 million marks.
Intel moves from Paris to LondonThe American processor manufacturer Intel has shifted its European budget within Euro RSCG. Instead of Euro RSCG Works in Paris as before, the London-based Euro RSCG Wnek Gosper is now responsible. The budget amounts to around 50 million dollars. A team of over 40 people will be formed to manage it, working together with local Euro RSCG branches.
Bild increases circulationThe German tabloid Bild was able to halt the downward trend in circulation in the first quarter of 2001. "Europe's largest daily newspaper", as it is called in a press release, increased by 41 085 or 0.97 percent to 4 289 491 copies. The figures were confirmed by the neutral circulation research institute IVW. The publisher sees the growth as confirmation of the changes made with the change of editor-in-chief in January.
Lowe Lintas GGK Agency of the Year in Austria At EDward 2000, Lowe Lintas GGK was voted "Agency Of The Year" with 141 creative points, ahead of Demner, Merlicek & Bergmann with 103 and Direct & More with 36 points. Managing Director Geri Aebi was delighted with the award, "because it proves that we have an impressive overall creative track record, even in the not always easy merger year 2000". The Austrian trade magazine ExtraDienst has been awarding the EDward advertising prize every year since 1987.
Among those beaten are Weber Hodel Schmid, Zurich, and VW's main agency DDB Berlin, which has been working for the Wolfsburg-based group for 36 years. Grabarz was founded in 1993 and employs 53 people with billings of 68 million marks.
Intel moves from Paris to LondonThe American processor manufacturer Intel has shifted its European budget within Euro RSCG. Instead of Euro RSCG Works in Paris as before, the London-based Euro RSCG Wnek Gosper is now responsible. The budget amounts to around 50 million dollars. A team of over 40 people will be formed to manage it, working together with local Euro RSCG branches.
Bild increases circulationThe German tabloid Bild was able to halt the downward trend in circulation in the first quarter of 2001. "Europe's largest daily newspaper", as it is called in a press release, increased by 41 085 or 0.97 percent to 4 289 491 copies. The figures were confirmed by the neutral circulation research institute IVW. The publisher sees the growth as confirmation of the changes made with the change of editor-in-chief in January.
Lowe Lintas GGK Agency of the Year in Austria At EDward 2000, Lowe Lintas GGK was voted "Agency Of The Year" with 141 creative points, ahead of Demner, Merlicek & Bergmann with 103 and Direct & More with 36 points. Managing Director Geri Aebi was delighted with the award, "because it proves that we have an impressive overall creative track record, even in the not always easy merger year 2000". The Austrian trade magazine ExtraDienst has been awarding the EDward advertising prize every year since 1987.
