Internet Standard sharpens its positioning
On April 13, the European split edition of the American Industry Standard was discontinued due to a lack of prospects in the advertiser market.
On April 13, the European split edition of the American Industry Standard was discontinued due to a lack of prospects in the advertiser market.But the Industry Standard, which is majority-owned by IDG, was also the model and parent paper for the local Internet Standard, which is a 100 percent subsidiary of IDG based in Boston. Does this withdrawal from the old continent also signal the end of the Swiss new-economy newspaper? Gebhard Osterwalder, General Manager of IDG Switzerland/Austria, denies this and points out that IDG wants to continue to promote the existing editions in Switzerland, Sweden, Poland and Norway in Europe. The concept of a Europe-wide split edition of the Industry Standard was wrong in its approach.
At present, he is optimistic about the future of the Internet Standard. In the advertising market, Osterwalder notes a turnaround. After a weak March, orders for May and June had developed encouragingly.
However, following a subscriber survey, Internet Standard has prescribed a sharpening of its positioning in the direction of leaders and decision-makers in companies. The specified direction has already been implemented editorially. (dse)
At present, he is optimistic about the future of the Internet Standard. In the advertising market, Osterwalder notes a turnaround. After a weak March, orders for May and June had developed encouragingly.
However, following a subscriber survey, Internet Standard has prescribed a sharpening of its positioning in the direction of leaders and decision-makers in companies. The specified direction has already been implemented editorially. (dse)
