There were only three
Sat 1's Swiss program window withdraws from 8 p.m. slot
Sat 1's Swiss program window withdraws from the 8 p.m. slotBy Daniel SchifferleFor 14 months, "täglich ran" pedaled in vain for viewers. Now another competition along the lines of "Who Wants to Be a Millionaire?" is replacing the unsuccessful Swiss soccer mix. Sat 1 Schweiz's in-house productions thus shrink to three; two of them are on the upswing.
Swiss sports fans didn't like the daily menu on Sat 1: "täglich ran" had its last kickoff on April 18. In its place, Sat 1's normal programming has been shown again since April 19. Instead of a sports-themed mix from Switzerland, there's now the competition "Die Quiz Show," which works similarly to "Wer wird Millionär?" and is already a hit with audiences in Germany.
But "täglich ran" was not given up lightly. It wasn't until the end of August 2000 that Sat 1 Switzerland developed and expanded the show. Its duration was almost doubled, and the time slot was moved up five minutes to 7:55 p.m., with the aim of picking up the zappers after the SF-DRS "Tagesschau. At the same time, it entered into a sponsorship with Blick and subsequently had a daily paper presence. But these efforts achieved little. In the end, "täglich ran" had a market share of 2.4 percent, barely more than when the show was launched 14 months ago (see also interview with Marc Görtz, Managing Director of Sat 1 Switzerland, on page 5).
"live ran" and "1x daily"
are on an upward trend
No comparable worries plague "live ran," the Sunday Swiss soccer window on Sat 1. Unlike "täglich ran," viewer figures for the live matches shown there are on a steady upward trend (see chart). And things are also moving forward with "1x tägl," which was also a problem child before its expansion at the end of August last year. As of the end of August 2000
the previous monothematic short program was expanded into a 25-minute doctor-practice docu-soap and moved up to 6:30 pm.
The changes have gone down well with audiences, as evidenced by the steadily rising audience figures: While the market share in the first half of the year after the launch of "1x tägl." was still a weak 1.4 percent, it went up to an average of 4 percent between August and December 2000, and even to 6.5 percent in the first four months of 2001.
In contrast, the movie guide "The Movie Club" is still in the experimental phase. At the end of August, it had taken the plunge. But even the new concept of doubling the broadcast time to ten minutes and expanding to five broadcasts per week has now been thrown overboard again due to a lack of audience.
Since last week, the broadcast of the program has been reduced again to three times a week and is now hosted by Midi Gottet from the Zurich "Trio Eden". The show has now been moved in the direction of comedy. And instead of a mass audience, young viewers who are into weird stuff are targeted. Whether the new concept will work better remains to be seen, because "The Movie Club" is now back at square one in terms of building up its audience.
Swiss sports fans didn't like the daily menu on Sat 1: "täglich ran" had its last kickoff on April 18. In its place, Sat 1's normal programming has been shown again since April 19. Instead of a sports-themed mix from Switzerland, there's now the competition "Die Quiz Show," which works similarly to "Wer wird Millionär?" and is already a hit with audiences in Germany.
But "täglich ran" was not given up lightly. It wasn't until the end of August 2000 that Sat 1 Switzerland developed and expanded the show. Its duration was almost doubled, and the time slot was moved up five minutes to 7:55 p.m., with the aim of picking up the zappers after the SF-DRS "Tagesschau. At the same time, it entered into a sponsorship with Blick and subsequently had a daily paper presence. But these efforts achieved little. In the end, "täglich ran" had a market share of 2.4 percent, barely more than when the show was launched 14 months ago (see also interview with Marc Görtz, Managing Director of Sat 1 Switzerland, on page 5).
"live ran" and "1x daily"
are on an upward trend
No comparable worries plague "live ran," the Sunday Swiss soccer window on Sat 1. Unlike "täglich ran," viewer figures for the live matches shown there are on a steady upward trend (see chart). And things are also moving forward with "1x tägl," which was also a problem child before its expansion at the end of August last year. As of the end of August 2000
the previous monothematic short program was expanded into a 25-minute doctor-practice docu-soap and moved up to 6:30 pm.
The changes have gone down well with audiences, as evidenced by the steadily rising audience figures: While the market share in the first half of the year after the launch of "1x tägl." was still a weak 1.4 percent, it went up to an average of 4 percent between August and December 2000, and even to 6.5 percent in the first four months of 2001.
In contrast, the movie guide "The Movie Club" is still in the experimental phase. At the end of August, it had taken the plunge. But even the new concept of doubling the broadcast time to ten minutes and expanding to five broadcasts per week has now been thrown overboard again due to a lack of audience.
Since last week, the broadcast of the program has been reduced again to three times a week and is now hosted by Midi Gottet from the Zurich "Trio Eden". The show has now been moved in the direction of comedy. And instead of a mass audience, young viewers who are into weird stuff are targeted. Whether the new concept will work better remains to be seen, because "The Movie Club" is now back at square one in terms of building up its audience.
