Strong stimulus, weak place
It's not true what advertisers believe: an ad at the top right of the page works just as well as one at the bottom left.
It is not true what advertisers believe: an ad at the top right of the page works just as well as one at the bottom left. As a result of this and other research, many advertisers have tried to create ads that are as appealing as possible. Ads had to be large, colorful and loud. Such stimuli have a stronger effect on the brain. How? Wolfgang Koschnick has analyzed this in his overview of impact research. page 26
