News: Initiative and Carat in the Philips final
The Dutch electronics group Philips has shortened the shortlist for its media pitch to two agencies.
The Dutch electronics group Philips has shortened the shortlist for its media pitch to two agencies.News Initiative and Carat in the Philips final
Starcom MediaVest, Mindshare and OMD have dropped out of the race for the multi-million dollar budget; the decision on the consolidated global budget (600 million dollars) will be made between Initiative Media and Carat. Carat previously looked after Philips in Europe, represented in Switzerland by Micom Carat, Zurich.
Schibsted suspends d-expansion The Norwegian publisher Schibsted does not plan to expand its free newspaper 20 Minuten from Cologne to other major German cities until the beginning of next year. The industry had previously assumed that Schibsted would launch new editions as early as May. The reason for the postponement was the difficult German market, according to Ekkehard Kuppel, CEO of 20-Minuten-Holding. Instead, the launch in other European countries is now being considered.
WPP acquires Icon Brand NavigationThe British advertising holding company WPP takes over the brand consultancy Icon Brand Navigation. Icon was founded in Nuremberg in 1993 and today employs 220 people in Munich, Hamburg, Istanbul, Madrid, Milan, Paris and New York. Its clients include Nestlé and Maggi. In the 2000 financial year, Icon recorded a turnover of 87 million marks.
No more @ in D company names In Germany, the special character @, also known as the bracket monkey, may not be registered as part of a company name. This ruling was made by the Munich Regional Court last week. According to the judges, a company name may not contain any characters that are not part of German spelling. As a result, the action brought by a company that had been refused entry in the commercial register by the Munich authorities was dismissed at second instance.
Starcom MediaVest, Mindshare and OMD have dropped out of the race for the multi-million dollar budget; the decision on the consolidated global budget (600 million dollars) will be made between Initiative Media and Carat. Carat previously looked after Philips in Europe, represented in Switzerland by Micom Carat, Zurich.
Schibsted suspends d-expansion The Norwegian publisher Schibsted does not plan to expand its free newspaper 20 Minuten from Cologne to other major German cities until the beginning of next year. The industry had previously assumed that Schibsted would launch new editions as early as May. The reason for the postponement was the difficult German market, according to Ekkehard Kuppel, CEO of 20-Minuten-Holding. Instead, the launch in other European countries is now being considered.
WPP acquires Icon Brand NavigationThe British advertising holding company WPP takes over the brand consultancy Icon Brand Navigation. Icon was founded in Nuremberg in 1993 and today employs 220 people in Munich, Hamburg, Istanbul, Madrid, Milan, Paris and New York. Its clients include Nestlé and Maggi. In the 2000 financial year, Icon recorded a turnover of 87 million marks.
No more @ in D company names In Germany, the special character @, also known as the bracket monkey, may not be registered as part of a company name. This ruling was made by the Munich Regional Court last week. According to the judges, a company name may not contain any characters that are not part of German spelling. As a result, the action brought by a company that had been refused entry in the commercial register by the Munich authorities was dismissed at second instance.
