Head of the week: "I don't want to change anything, but expand the product range".
Tamara Tschuor is the new Business Manager at Reader's Digest Switzerland
Tamara Tschuor is the new Business Manager at Reader's Digest SwitzerlandHead of the week: "I don't want to change anything, but rather expand the product range" /
March makes everything new! A variation on the well-known proverb? For the former Head of Reader Marketing at Aargauer Zeitung AG, Tamara Tschuor (32), this is certainly true. Not only did she take over the management of the Swiss branch of Reader's Digest last month, she also moved from Aarau to Zurich and started teaching as a lecturer at the Media Institute of the Swiss Press Association.
In her role as Business Manager Switzerland, Tschuor is primarily responsible for opening up new markets at Reader's Digest. Another major task is the integration of the Zurich branch into Reader's Digest GmbH in Stuttgart. The Swiss branch was integrated into the German branch in 1999. "After getting to know the publishing industry in the canton of Aargau, I was attracted by the idea of looking after an international product," says Tamara Tschuor, explaining her move.
Tamara Tschuor has been fascinated by life beyond Switzerland's borders since she was a child. As a teenager, she lived in Chicago for seven months, where her father was doing further training. Coming from a village of 2,000 people in the canton of Aargau to a big American city when you're twelve years old naturally broadens your personal horizons, she says with a laugh. Later, she traveled to Spain, Asia, Australia and again to the USA.
She gained her first professional experience at the transport and congress office in Lausanne after completing her business baccalaureate. This was followed by training as a marketing planner, which she completed at the same time as working for KLM Royal Dutch Airlines. In 1997, she joined the Aargauer Woche as an editor, where she took over the management of reader marketing for the Aargauer Woche and Aargauer Zeitung after one year's work. Along the way, she also obtained the Biga diploma for publishing specialists.
And what does the expert think about the falling circulation figures (from 201112 to 188482, according to Wemf 99) for Das Beste? "In the publishing industry, when circulation falls, you get the feeling that everything depends on this figure," replies Tschuor. "Of course, the development of circulation is also an important aspect for us, but the magazine is only one of our products. A profitable circulation is the maxim for the entire publishing house." She adds that they are very satisfied with the overall turnover in the Swiss market.
Tamara Tschuor doesn't have much free time. However, she hopes that the move to Zurich will give her a little space to pursue her hobbies, from tennis to inline skating, and above all to cultivate her circle of friends more. Simone Keller
March makes everything new! A variation on the well-known proverb? For the former Head of Reader Marketing at Aargauer Zeitung AG, Tamara Tschuor (32), this is certainly true. Not only did she take over the management of the Swiss branch of Reader's Digest last month, she also moved from Aarau to Zurich and started teaching as a lecturer at the Media Institute of the Swiss Press Association.
In her role as Business Manager Switzerland, Tschuor is primarily responsible for opening up new markets at Reader's Digest. Another major task is the integration of the Zurich branch into Reader's Digest GmbH in Stuttgart. The Swiss branch was integrated into the German branch in 1999. "After getting to know the publishing industry in the canton of Aargau, I was attracted by the idea of looking after an international product," says Tamara Tschuor, explaining her move.
Tamara Tschuor has been fascinated by life beyond Switzerland's borders since she was a child. As a teenager, she lived in Chicago for seven months, where her father was doing further training. Coming from a village of 2,000 people in the canton of Aargau to a big American city when you're twelve years old naturally broadens your personal horizons, she says with a laugh. Later, she traveled to Spain, Asia, Australia and again to the USA.
She gained her first professional experience at the transport and congress office in Lausanne after completing her business baccalaureate. This was followed by training as a marketing planner, which she completed at the same time as working for KLM Royal Dutch Airlines. In 1997, she joined the Aargauer Woche as an editor, where she took over the management of reader marketing for the Aargauer Woche and Aargauer Zeitung after one year's work. Along the way, she also obtained the Biga diploma for publishing specialists.
And what does the expert think about the falling circulation figures (from 201112 to 188482, according to Wemf 99) for Das Beste? "In the publishing industry, when circulation falls, you get the feeling that everything depends on this figure," replies Tschuor. "Of course, the development of circulation is also an important aspect for us, but the magazine is only one of our products. A profitable circulation is the maxim for the entire publishing house." She adds that they are very satisfied with the overall turnover in the Swiss market.
Tamara Tschuor doesn't have much free time. However, she hopes that the move to Zurich will give her a little space to pursue her hobbies, from tennis to inline skating, and above all to cultivate her circle of friends more. Simone Keller
