Colonized by the Internet
In February, bigbrother.ch was the most popular Swiss media site
In February, bigbrother.ch was the most popular Swiss media siteBy Markus KnöpfliThe MMXI Switzerland Internet panel shows lower home Internet usage for February compared with January. The top 20 domains remained virtually unchanged in the top ten ranks. Among the Swiss media sites, bigbrother.ch achieved the highest level of popularity.
The Swiss spent significantly less time on the Internet in February than in January. This is revealed by the figures from the MMXI Internet panel. In February, a total of 2.012 (January: 2.017) million visitors used the Internet on an average of 9.5 (11.5) days. On an average day, 680000 (748000) visitors spent 33 (34) minutes online and accessed an average of 27 (77) pages. MMXI attributes the decline to Fasnacht and sports vacations.
Men surfed 55.4 percent of the time, women 35.8 percent, and children between the ages of 2 and 14 8.8 percent. Among both women and men, users aged 35 to 49 are the most frequent surfers.
The most striking aspect of the MMXI study is the fact that the top 10 domains visited in January remained the same in February, with only the order shifting slightly here and there by one or two ranks. However, the three frontrunners are still Bluewin.ch with a reach of 49.5 percent, MSN.com (38.1 percent) and Microsoft.com (30.3 percent).
On the other hand, there were some significant shifts in the lower ranks: Google.com was catapulted from "nothing" to eleventh place, while Swissonline had to make do with 17th place instead of 12th. Microsoft.de and Swisscom.com were also kicked out of the ranking, while Real.com and Sunrise were clicked on more frequently. MNS.Messenger Service, meanwhile, made it into the top 20.
Thanks to electronic measurement, new developments in domain performance can also be tracked quickly. This is documented in the February data by bigbrother.ch: If it still came to a reach of 5.5 in the previous month, in February, at the time of the start of the second "Big Brother" season, it was at the top of the media category with 9.5 percent. The other frontrunners among the media sites are blick.ch (7 percent), sfdrs.ch (6.4 percent), nzz.ch and tagesanzei ger.ch (both 3.7 percent).
If we look at the differences in Internet use in the language regions, we discover similar phenomena to those in the TV sector: when Swiss people surf far away, they do so either with the global (American) providers or in the neighboring country of the same language. Thus, in the German-speaking part of Switzerland, domains with the country code .de are just as much in demand as those with .fr in the French-speaking part of Switzerland and domains ending in .it in Ticino.
What is striking, however, is that the regional top 15 domains include only one domain, ticino.com, in Ticino and none at all in French-speaking Switzerland. In this respect, the two parts of the country are literally colonized by German-speaking Switzerland and other countries.
The Swiss spent significantly less time on the Internet in February than in January. This is revealed by the figures from the MMXI Internet panel. In February, a total of 2.012 (January: 2.017) million visitors used the Internet on an average of 9.5 (11.5) days. On an average day, 680000 (748000) visitors spent 33 (34) minutes online and accessed an average of 27 (77) pages. MMXI attributes the decline to Fasnacht and sports vacations.
Men surfed 55.4 percent of the time, women 35.8 percent, and children between the ages of 2 and 14 8.8 percent. Among both women and men, users aged 35 to 49 are the most frequent surfers.
The most striking aspect of the MMXI study is the fact that the top 10 domains visited in January remained the same in February, with only the order shifting slightly here and there by one or two ranks. However, the three frontrunners are still Bluewin.ch with a reach of 49.5 percent, MSN.com (38.1 percent) and Microsoft.com (30.3 percent).
On the other hand, there were some significant shifts in the lower ranks: Google.com was catapulted from "nothing" to eleventh place, while Swissonline had to make do with 17th place instead of 12th. Microsoft.de and Swisscom.com were also kicked out of the ranking, while Real.com and Sunrise were clicked on more frequently. MNS.Messenger Service, meanwhile, made it into the top 20.
Thanks to electronic measurement, new developments in domain performance can also be tracked quickly. This is documented in the February data by bigbrother.ch: If it still came to a reach of 5.5 in the previous month, in February, at the time of the start of the second "Big Brother" season, it was at the top of the media category with 9.5 percent. The other frontrunners among the media sites are blick.ch (7 percent), sfdrs.ch (6.4 percent), nzz.ch and tagesanzei ger.ch (both 3.7 percent).
If we look at the differences in Internet use in the language regions, we discover similar phenomena to those in the TV sector: when Swiss people surf far away, they do so either with the global (American) providers or in the neighboring country of the same language. Thus, in the German-speaking part of Switzerland, domains with the country code .de are just as much in demand as those with .fr in the French-speaking part of Switzerland and domains ending in .it in Ticino.
What is striking, however, is that the regional top 15 domains include only one domain, ticino.com, in Ticino and none at all in French-speaking Switzerland. In this respect, the two parts of the country are literally colonized by German-speaking Switzerland and other countries.
