A festival is under power
Commercials for the first time at the International Energy Festival in Lausanne
Commercials for the first time at the International Energy Festival in LausanneBy Anita VaucherThe International Energy Festival has established itself in just a few years. What once began with works films on the subject of energy for a professional audience is now a forum with short film offerings for a broad audience. This year, for the first time, there were also commercials to be seen.
"Press the button, and we will do the rest." Suzanne Buffat, director of the International Energy Festival, quoted this world-famous slogan from Kodak to illustrate how everyday energy consumption is taken for granted. The energy that comes out of the socket is similar to the miracle of the camera: We press the button, and the rest goes by itself, without us needing to know the technical details.
The aim of the International Energy Film Festival is to bring the various energy sources closer to the general public without any political, economic or technological ulterior motives. It took place in Lausanne in March for the eighth time. The festival is the only forum in the world that offers a promotional platform for all existing forms of energy on this planet - a significant concern in a time of progressive deregulation of the energy market. The festival visitor has the opportunity to learn about the need and use, but also about the different cultural significance of this precious commodity in the various countries.
The platform is also intended to
Arouse the interest of advertisers
Short documentaries were shown and this year, as a novelty, commercials produced by agencies from all over the world on the theme of energy. "The interest in this festival should also be aroused among advertisers, so that they can present their work to a broad audience interested outside the advertising industry and the B2B level. But also to make the festival even more attractive through the spots," says Suzanne Buffat.
This year's cooperation with Publisuisse and the Fédération Romande de communication et de publicité (FRP) is therefore to be continued in the coming years. The FRP was responsible for organizing this year's panel discussion on "Catastrophes naturelles et humaines: les communicurs face à la crise".
Complicated facts
communicate humorously
The festival is held every two years in Lausanne, as part of the large public fair "Habitat et Jardin", and for this reason alone can count on a large and diverse audience. In addition, the productions from 25 countries attract many foreign guests.
In the early days of the festival, mainly works films and company portraits of companies dealing with energy were shown, explains Suzanne Buffat. These productions were aimed more at a professional audience. But the image of the Energy Festival has changed fundamentally, with the quality of the contributions greatly improved and the message on a rather complicated issue now communicated clearly, but also with a lot of humor and imagination, Buffat further notes.
Previously, each festival also had a very specific theme. For this year's festival, participants were free to choose their own theme, but were only allowed to submit short films of up to twenty minutes and no longer one-hour documentaries.
Official partners of the festival are the Swiss Federal Office of Energy, the Petroleum Association, Natural Gas - Gaz naturel, the Swiss Federal Institute of Technology, Lausanne, Les Electriciens Romands, the Canton of Vaud and the City of Lausanne. Among others, the President of the Swiss Confederation, Moritz Leuenberger, sits on the patronage committee.
The star makers shone in Lausanne
"Press the button, and we will do the rest." Suzanne Buffat, director of the International Energy Festival, quoted this world-famous slogan from Kodak to illustrate how everyday energy consumption is taken for granted. The energy that comes out of the socket is similar to the miracle of the camera: We press the button, and the rest goes by itself, without us needing to know the technical details.
The aim of the International Energy Film Festival is to bring the various energy sources closer to the general public without any political, economic or technological ulterior motives. It took place in Lausanne in March for the eighth time. The festival is the only forum in the world that offers a promotional platform for all existing forms of energy on this planet - a significant concern in a time of progressive deregulation of the energy market. The festival visitor has the opportunity to learn about the need and use, but also about the different cultural significance of this precious commodity in the various countries.
The platform is also intended to
Arouse the interest of advertisers
Short documentaries were shown and this year, as a novelty, commercials produced by agencies from all over the world on the theme of energy. "The interest in this festival should also be aroused among advertisers, so that they can present their work to a broad audience interested outside the advertising industry and the B2B level. But also to make the festival even more attractive through the spots," says Suzanne Buffat.
This year's cooperation with Publisuisse and the Fédération Romande de communication et de publicité (FRP) is therefore to be continued in the coming years. The FRP was responsible for organizing this year's panel discussion on "Catastrophes naturelles et humaines: les communicurs face à la crise".
Complicated facts
communicate humorously
The festival is held every two years in Lausanne, as part of the large public fair "Habitat et Jardin", and for this reason alone can count on a large and diverse audience. In addition, the productions from 25 countries attract many foreign guests.
In the early days of the festival, mainly works films and company portraits of companies dealing with energy were shown, explains Suzanne Buffat. These productions were aimed more at a professional audience. But the image of the Energy Festival has changed fundamentally, with the quality of the contributions greatly improved and the message on a rather complicated issue now communicated clearly, but also with a lot of humor and imagination, Buffat further notes.
Previously, each festival also had a very specific theme. For this year's festival, participants were free to choose their own theme, but were only allowed to submit short films of up to twenty minutes and no longer one-hour documentaries.
Official partners of the festival are the Swiss Federal Office of Energy, the Petroleum Association, Natural Gas - Gaz naturel, the Swiss Federal Institute of Technology, Lausanne, Les Electriciens Romands, the Canton of Vaud and the City of Lausanne. Among others, the President of the Swiss Confederation, Moritz Leuenberger, sits on the patronage committee.
The star makers shone in Lausanne
The international jury had around 50 short films and just as many commercials to judge. The Grand Prix in the short film category went to the Swiss film "The Starmakers" by Laurent Larsonneur; production: Pierre J. Paris, EPFL, Lausanne, and Andreas Koch, Digital Studio SA, Paris. The film has already been shown at the World Exhibition 2000 in Hanover.
In the commercials category, the Grand Prix went to the production "Lapins" by VVL/BBDO, Brussels. The FRP Prix was awarded to a spot for Gaz de France - "Un monde mal adapté" - by the Australie agency in Paris.
Corrigendum
In the Advertising Index for the fourth quarter of 2000 (WW 12/01), an error crept in during data transmission: The author of the Hirz subject "Apricot" is not Sulzer Suter, but Publicis, Lausanne. The market research institute Demoscope only informs us of the agency if this also appears as a signature on the advertisement.
