Diving station at the station

Publicis advertises for Swisscom in an old place with a new mediumThere is absolutely no causal connection between the fired Swisscom marketing employee who, according to Blick, misused thousands of cell phone numbers for SMS marketing, and the new Swisscom film advertisement, which was specially designed by the Zurich agency Publicis for the giant e-board in Zurich's main railway station.Nevertheless, one might suspect a tragicomic plot behind the two stories due to their strange coincidence. After all, when the outrageous data theft at Swisscom was discovered, the convicted man had to pack his bags in a hurry and leave the office. Even if he won't end up behind the Swedish curtains straight away. The new Swisscom commercial is also about packing suitcases and going underground.
Based on the well-known claim "Deeper than you think", the silent commercial from Swisscom's in-house agency does not dramatize the hapless marketing man, but rather the attractive Swisscom prices for telephone calls. The spot focuses on the situation that is considered to be the most important preparation for any trip: packing your suitcase.
We see a young man, the type who likes the party scene, calmly unpacking his clothes and then suddenly disappearing into the depths of his suitcase. Irony of fate: the dismissed marketing employee also maintained close contact with the party scene. Apparently, he handed over the secret data material to a Bernese party organizer.
Back to the lead spot: this is followed alternately by three different reminders that focus on the telecom provider's price offers. "With this spot, Publicis has managed to use the new medium in a surprising way and create a direct link to the place of use, the main railway station, with the films," says Sandra Heuberger, the consultant responsible. This opinion can certainly be endorsed, albeit for other, more damaging reasons. Luca Aloisi