Service: SevenOne tells how advertising works
ServiceSevenOne tells how advertising works Sevenone Media is committed to educating its customers: A reference work on advertising effectiveness research is now available free of charge from the marketer of Kirch TV stations. The compendium
ServiceSevenOne says how advertising works
Sevenone Media is committed to educating its customers: A reference work on the subject of advertising effectiveness research is now available free of charge from the marketer of Kirch TV stations. The 32-page compendium provides an overview of basic theories and methods in the research field. In addition, application examples provide an insight into practice
of advertising effectiveness research. The brochure can be requested from info @sevenonemedia.de or downloaded as a PDF file from the website (www.sevenonemedia.de).
Publicitas with new advertising lexicon
Publicitas has compiled the most common expressions and definitions of the advertising industry, media and production into a 114-page advertising lexicon. The lexicon in wine guide format is available in German and French at a price of 20 francs plus VAT. Orders should be sent to bjunghanns@publicitas.ch or can be placed directly on the website: www.publicitas. ch
SW brochure on training in new edition
With its brochure "What is Advertising?", Swiss Advertising (SW) introduces young people to commercial communications professions. With success: Launched less than a year ago, the first German edition is already out of print. SW has therefore revised and republished the brochure. The production costs for this unplanned edition were covered by the sponsors. "What is Advertising?" can be ordered at info@sw-ps.ch or fax 01 211 80 18. Single copies are free of charge, larger quantities are charged one franc each plus postage.
Sevenone Media is committed to educating its customers: A reference work on the subject of advertising effectiveness research is now available free of charge from the marketer of Kirch TV stations. The 32-page compendium provides an overview of basic theories and methods in the research field. In addition, application examples provide an insight into practice
of advertising effectiveness research. The brochure can be requested from info @sevenonemedia.de or downloaded as a PDF file from the website (www.sevenonemedia.de).
Publicitas with new advertising lexicon
Publicitas has compiled the most common expressions and definitions of the advertising industry, media and production into a 114-page advertising lexicon. The lexicon in wine guide format is available in German and French at a price of 20 francs plus VAT. Orders should be sent to bjunghanns@publicitas.ch or can be placed directly on the website: www.publicitas. ch
SW brochure on training in new edition
With its brochure "What is Advertising?", Swiss Advertising (SW) introduces young people to commercial communications professions. With success: Launched less than a year ago, the first German edition is already out of print. SW has therefore revised and republished the brochure. The production costs for this unplanned edition were covered by the sponsors. "What is Advertising?" can be ordered at info@sw-ps.ch or fax 01 211 80 18. Single copies are free of charge, larger quantities are charged one franc each plus postage.
