Below-the-line under one roof
Mediagate positions itself as a central intermediary for special forms of advertising
Mediagate positions itself as a central intermediary for special forms of advertisingMediagate AG wants to fill a gap in the market: Until now, there has been no interface that brought together providers of special advertising formats with media agencies. Sandro Proietto and Florian Biafori want to remedy this shortcoming and have met with a positive response to their business model. "Special forms of advertising are becoming increasingly important. Today, they can make a decisive difference between two high-quality campaigns," says Sandro Proietto, explaining the importance of below-the-line measures. Although there is a correspondingly high level of interest in special forms of advertising among advertising clients, there is a lack of transparency in the market.
The agency offers media agencies a point of contact that can provide information on current offers, availability and prices, make clarifications and carry out all the necessary preparatory work.
Proietto and his partner Florian Biafori have sensed the need for such an interface in their previous activities, both on the part of providers and media agencies. Biafori worked in the media industry for eight years, most recently as Account Manager at CIA Switzerland. Proietto completed an apprenticeship at Publicitas, later built up the Kuhn und Friends advertising agency branch in St.Gallen and launched the Kult magazine. Most recently, he worked as Division Manager Cross Media at Cinecom.
Depending on the initial situation, Mediagate works with the providers either with an exclusive lease of the respective advertising media or with a parallel placement. The agency does not want to exclude competitors for similar products. Mediagate's service is free of charge for advertising clients and media agencies; it is remunerated on a commission basis by the providers.
"All of our preferred partners work with us," confirms Florian Biafori. Mediagate's portfolio includes advertising space on toilets, advertising on beer mats and drinks mats (AdMats), small posters (Baby12, EuroBaby), cards for free, wild posters and much more. "We can bundle these offers in a sensible way and use them in synergy with each other, for example in the catering sector," says Biafori. The aim is to achieve the necessary advertising pressure to reach young target groups in particular.
Bruno Amstutz
The agency offers media agencies a point of contact that can provide information on current offers, availability and prices, make clarifications and carry out all the necessary preparatory work.
Proietto and his partner Florian Biafori have sensed the need for such an interface in their previous activities, both on the part of providers and media agencies. Biafori worked in the media industry for eight years, most recently as Account Manager at CIA Switzerland. Proietto completed an apprenticeship at Publicitas, later built up the Kuhn und Friends advertising agency branch in St.Gallen and launched the Kult magazine. Most recently, he worked as Division Manager Cross Media at Cinecom.
Depending on the initial situation, Mediagate works with the providers either with an exclusive lease of the respective advertising media or with a parallel placement. The agency does not want to exclude competitors for similar products. Mediagate's service is free of charge for advertising clients and media agencies; it is remunerated on a commission basis by the providers.
"All of our preferred partners work with us," confirms Florian Biafori. Mediagate's portfolio includes advertising space on toilets, advertising on beer mats and drinks mats (AdMats), small posters (Baby12, EuroBaby), cards for free, wild posters and much more. "We can bundle these offers in a sensible way and use them in synergy with each other, for example in the catering sector," says Biafori. The aim is to achieve the necessary advertising pressure to reach young target groups in particular.
Bruno Amstutz
