News: Fiat consolidates Media at Starcom
FCB Wilkens advertises for Olympus
Fiat is pooling the global media budgets of the Fiat, Alfa Romeo and Lancia brands at Starcom Mediavest. Starcom already looked after Fiat in several European countries, in Latin America and in the Pacific region. The BCom3 agency has now been given eight further markets with billings of around 150 million dollars, which were previously handled by local agencies. Carat remains responsible for France and three other markets. In Switzerland, Fiat will be managed by Adplus in Zurich, which belongs to Starcom Mediavest.
The camera manufacturer Olympus has entrusted FCB Wilkens in Hamburg with its European budget for consumer products. FCB won the pitch for the multi-million budget against Lowe Lintas and DDB. The previous budget holder was Y&R. Olympus is planning a launch campaign for a new digital camera.
Publicis Frankfurt flies on Qantas The Frankfurt branch of Publicis is the new lead agency for the Australian airline Qantas Airways. It will position the brand throughout Europe and coordinate advertising activities. Local Qantas agencies will continue to organize campaigns and below-the-line measures.
njet to advertising interruptions
The Russian parliament has decided that feature films on Russian television should no longer be interrupted by advertising. The Duma, the Russian lower house of parliament, passed a bill to this effect. Children's and educational programs as well as religious programs may also no longer be interrupted by commercial breaks. The bill, which was passed by 275 votes to 73, was mainly supported by the Communist Party.
