Head of the week: "Even a Rolls-Royce can be improved".
Jacqueline Friederichs hands over head of reader marketing at NZZ and becomes publishing director at Tele
Jacqueline Friederichs hands over head of reader marketing at NZZ and becomes publishing director at Tele "Even a Rolls-Royce can still be improved"
Jacqueline Friederichs is moving from the "old auntie" among newspapers to the "Rolls-Royce among media magazines", as she describes the Ringier title Tele. After building up and managing the NZZ reader marketing, the 37-year-old takes over as publishing director of the media magazine.
According to Ringier's in-house magazine Domo, she had a difficult legacy to take on, as her predecessor Thomas Tetzlaff had done a great job of building up the company. "On the contrary, I see this as a good basis," says Friederichs, "a difficult legacy would mean that I would have to reorganize something. This way, however, the starting position is very pleasant."
However, the fact that Tele is already in the luxury class is no reason for the newly appointed publishing director to take it easy: "Even a Rolls-Royce can be improved," says Friederichs, "to make it more luxurious, more comfortable or more functional." Under her leadership, she is unlikely to equip the luxury car with a Fiat engine. But perhaps with the drive of a racing car.
Jacqueline Friederichs sees the career change as an ideal step in her personal career. After seven years at the NZZ, she was ready for a new challenge, and when Tetzlaff offered her the position, she didn't hesitate for long: "I was attracted by the responsibility of managing not just a sub-division, but actually a small company."
The qualified publishing specialist began her career in advertising. After graduating from high school, she first joined small agencies before working as a consultant at Wirz for seven years. Her clients there included the NZZ. This experience prompted the advertiser to change sides. "I was fascinated by the NZZ as a client, it is an institution in Switzerland and I wanted to gain a deeper insight," says Friederichs, explaining her decision to leave the advertising consultancy. She joined the NZZ as advertising manager and publishing assistant and then took over the development and management of reader marketing for Switzerland and abroad.
It is not easy for her to leave the NZZ after seven years. "Nevertheless, I knew immediately that Ringier's offer was the right one for me," says Friederichs, "because I relied on my intuition when making this decision." She also sees it as a tool: "Intuition helps when dealing with people as well as when observing the market. Used correctly, it can provide a means to success." Let's hope that intuition helps Jacqueline Friederichs to steer her new ship Tele safely through the turbulent media world.
Bruno Amstutz
Jacqueline Friederichs is moving from the "old auntie" among newspapers to the "Rolls-Royce among media magazines", as she describes the Ringier title Tele. After building up and managing the NZZ reader marketing, the 37-year-old takes over as publishing director of the media magazine.
According to Ringier's in-house magazine Domo, she had a difficult legacy to take on, as her predecessor Thomas Tetzlaff had done a great job of building up the company. "On the contrary, I see this as a good basis," says Friederichs, "a difficult legacy would mean that I would have to reorganize something. This way, however, the starting position is very pleasant."
However, the fact that Tele is already in the luxury class is no reason for the newly appointed publishing director to take it easy: "Even a Rolls-Royce can be improved," says Friederichs, "to make it more luxurious, more comfortable or more functional." Under her leadership, she is unlikely to equip the luxury car with a Fiat engine. But perhaps with the drive of a racing car.
Jacqueline Friederichs sees the career change as an ideal step in her personal career. After seven years at the NZZ, she was ready for a new challenge, and when Tetzlaff offered her the position, she didn't hesitate for long: "I was attracted by the responsibility of managing not just a sub-division, but actually a small company."
The qualified publishing specialist began her career in advertising. After graduating from high school, she first joined small agencies before working as a consultant at Wirz for seven years. Her clients there included the NZZ. This experience prompted the advertiser to change sides. "I was fascinated by the NZZ as a client, it is an institution in Switzerland and I wanted to gain a deeper insight," says Friederichs, explaining her decision to leave the advertising consultancy. She joined the NZZ as advertising manager and publishing assistant and then took over the development and management of reader marketing for Switzerland and abroad.
It is not easy for her to leave the NZZ after seven years. "Nevertheless, I knew immediately that Ringier's offer was the right one for me," says Friederichs, "because I relied on my intuition when making this decision." She also sees it as a tool: "Intuition helps when dealing with people as well as when observing the market. Used correctly, it can provide a means to success." Let's hope that intuition helps Jacqueline Friederichs to steer her new ship Tele safely through the turbulent media world.
Bruno Amstutz
