Dreamy Allegra Land

Seiler DDB positions and profiles the Lower Engadine on the advertising mapUntil two years ago, the Lower Engadine seemed to be at the other end of the Swiss world from the perspective of the inhabitants of the Mittelland. With the opening of the Vereina Tunnel, the previously remote region moved two hours closer to German-speaking Switzerland. The tunnel was a quantum leap for the valley in terms of both transport and marketing. Suddenly, day tourists, who had never been seen before, were flooding into the Motta Naluns snow sports area and the wellness destination of Scuol, but Scuol Tourism did not remain idle and unprepared. The tourism promoters from Schuls did their homework by expanding the range of offers and commissioning the Zurich agency Seiler DDB with the advertising campaign. This emphasizes the charms of the "still" dreamy vacation region, far removed from the status quirks, and also uses the attractive USPs, namely genuine tranquillity and relaxation, aesthetically and sensitively in the image composition. page 14