Clear consonant conceptions

Of course, Michel Bozikovic doesn't say no when someone wants to commission him to develop a print campaign, but the 29-year-old copywriter and musician opened the Arkanoela Records advertising and recording studio to be able to use his skills more holistically for the benefit of his clients. Bozikovic describes his service as an advertising studio that combines the classic assignment with all musical aspects of advertising, and the Zurich-based company, which was founded at the beginning of the year, offers the conception, copywriting and sound recording of auditory and audiovisual advertising media, including non-advertising productions, from a single source. In this constellation, the sound element becomes an integral component of the strategy and conception process. As the third major impact factor alongside language and image, it now perfects the identity and form of the object to be advertised into a vocal triad. Bozikovic, who studied philosophy and journalism after graduating in economics, also composes spot music and jingles and writes scripts.
The multi-talented musician began playing the violin at the age of five. Later, Bozikovic also learned the piano, guitar, bass and drums. He has performed with various bands and produced several demo CDs.
Before founding Arkanoela Records, the musical advertiser was a copywriter/concept developer at FCB Leutenegger Krüll, Studer & Zappe, Ogilvy & Mather and JWT + Hostettler + Fabrikant, among others. He currently works as a freelancer for agencies such as Fünf Freunde (ew).