Innovative, risky
20 minutes via its Internet portal
20 Minuten about its Internet portalThe 20min.ch portal was launched on December 8 and was officially presented to the media scene on January 25. But first, let's take a look at the portal: it can be rebuilt and customized by any registered user, just like a game of building blocks. If you don't want constantly updated 20-minute news, you can place your bookmarks, any services or your own picture on the homepage. Consequently, project manager Sacha Wigdorovits stated: "The importance of our newspaper will decrease in favor of the Internet, SMS and mobile Internet."
But this is part of the 20 Minuten philosophy, which states that 20 Minuten wants to establish direct contact with portal users and/or readers throughout the day and in any way possible. Specifically, this is to be achieved by means of print, Internet, radio, SMS, posters and TV - in cooperation with existing or future partners.
20min.ch currently offers customers eight tools, including banners and buttons, free e-mails, sponsoring (competitions, games) and so-called expert chats. All of these can currently be combined alone or with print or SMS to create customer-specific packages.
"20 Minuten is the only cross-media platform in Switzerland that consistently lives up to its claim," said Markus Müller, Head of Marketing at 20 Minuten (Schweiz) AG, at the presentation. Maybe so.
Risky number-crunching for portal users
But 20 Minuten is also consistent in its daring use of figures. For example, the commuter newspaper was not above extrapolating 20 Minuten's readership figures from Mach Basic 2000 Zurich to the whole of German-speaking Switzerland and comparing them with other titles.
The portal's reach was achieved in a similarly risky way. But other figures currently say more: According to Müller, after six weeks, 10,000 people have registered as users at 20min.ch and 5,000 have set up a free e-mail. The portal averages 150,000 page impressions per day.
Markus Knöpfli
But this is part of the 20 Minuten philosophy, which states that 20 Minuten wants to establish direct contact with portal users and/or readers throughout the day and in any way possible. Specifically, this is to be achieved by means of print, Internet, radio, SMS, posters and TV - in cooperation with existing or future partners.
20min.ch currently offers customers eight tools, including banners and buttons, free e-mails, sponsoring (competitions, games) and so-called expert chats. All of these can currently be combined alone or with print or SMS to create customer-specific packages.
"20 Minuten is the only cross-media platform in Switzerland that consistently lives up to its claim," said Markus Müller, Head of Marketing at 20 Minuten (Schweiz) AG, at the presentation. Maybe so.
Risky number-crunching for portal users
But 20 Minuten is also consistent in its daring use of figures. For example, the commuter newspaper was not above extrapolating 20 Minuten's readership figures from Mach Basic 2000 Zurich to the whole of German-speaking Switzerland and comparing them with other titles.
The portal's reach was achieved in a similarly risky way. But other figures currently say more: According to Müller, after six weeks, 10,000 people have registered as users at 20min.ch and 5,000 have set up a free e-mail. The portal averages 150,000 page impressions per day.
Markus Knöpfli
