Untrue facts and true facts
Fact number 1: On January 18, the Zurich raw materials warehouse was in danger of bursting.
Fact number 1: On January 18, Zurich's raw materials warehouse threatened to burst.By Beat Fritsch and Ernst Weber A good 1400 people from advertising and business flocked to the trendy disco for the award of the title of Advertiser of the Year 2000.
Fact number 2: The highest recognition an advertiser can achieve in Switzerland was awarded to freelance concept designer Markus Ruf for his creative consistency. And within his year in office, he wants the advertiser to overtake the officer ranked one rank ahead of him in the ranking of the most popular professions. With Ruf, who replaced Danielle Lanz, a creative once again wears the advertising crown. And - detail on the side - the advertiser of the year is the "ex" of the ex-advertiser. So the title also stayed halfway in the family.
Facts: Readers of the magazine of the same name were probably the first to marvel at the outcome of the election. Before the official result was announced, the paper, which is not averse to speculative journalism, had printed in four colors that Frank Bodin was the new titleholder.
Fact number 3: He finished third behind Dominique von Matt. The CD of McCann-Erickson, Geneva, seemed to be so upset by this that he left the ceremony very soon.
Markus Ruf is the first advertiser of the year to receive an Egon. This is the name, with emphasis on Ego, given to the new Advertising Oscar, created by Zurich artist Max Grüter on behalf of WerbeWoche. The future of the event is assured even after Bertelsmann Springer's takeover of the Media Daten publishing house, said publishing director Beat Gründel during an interview with Radio 24's Christian Handelsman, who hosted the awards ceremony in a lively and witty manner.
The readers of WerbeWoche voted an appearance by Advico Young & Rubicam for the aid organization Médecins sans Frontières as the campaign of the year. Advico CD Martin Spillmann and Stephan Müller, responsible for fundraising in German-speaking Switzerland at Médecins, had the pleasure of receiving flowers, checks and victory kisses from the most charming temptation since Swiss women have existed. From the reigning Miss Switzerland Mahara McKay.
This year, for the first time, the "Card of the Year" was awarded. The prize was initiated by Walter Hügli, majority shareholder of the raw materials warehouse and Masani's, the company that sets up the card stands in trendy venues. "At least something," said with a smile Remy Fabrikant, whose agency won this prize with a Heineken subject: a card display worth 20000 francs.
With a lot of physical effort, the bikini girls Corinne and Susanne from Sport magazine vied for attention for a bikini special that will be published in mid-March. "The Australian Olympic team also had their pictures taken almost naked," said project manager Rainer Kupper. By the way, his ex-advertising consultant Alex Beeler will be seen more often further south in the future: The owner of Marengo is opening "The make it happen Company" in Genoa, which he wants to organize on a European scale.
Kupper has already secured a buyer for the bikini special. The CD of the St. Gallen DM agency Lammoth Mailkonzept, Oliver Rodau, already inquired on site about the exact release date in view of the naked facts.
"The whole event was poorly jalonized, and the supply of wine totally failed," complained Peter Lesch, co-owner of Lesch + Frei, on the other hand, who, like Publicis consultant Jean-Marie Egger, had missed the award ceremony.
While Creative Director Claude Catsky said it was a jubilant day for all creatives because someone from their own guild had been elected, Monika Luck would have preferred to see the title go to Frank Bodin: "His campaigns were interesting, people talked about each one," said the Managing Director of Swiss Advertising.
Kilian Gasser and Ueli Gertsch from Facts publishing house were also less pleased with the choice. They were taken up several times during the evening for the duck produced by the new editor-in-chief Hannes Britschgi. Any bets that it will be waddling through the heads of Swiss advertisers for a long time to come?
The party was also, how could it be otherwise, an exchange of information. For example, we learned from Erika Kessler that she will be leaving the Migros agency Exxtra to take up a job in Munich. But Exxtra is also happy about a new addition: Martina Glaser, formerly with Persönlich, has recently strengthened the agency's team.
Sandro Proietto (ex Cinecom) and Florian Biafori (ex CIA) announced that they had founded their own agency called Mediagate. The aim is the marketing of special media forms à la beverage bases or wild posters. One might still hear from Mediagate in the future. The new entrepreneurs came to the party with their friends Alodia Najera and Claudia Scivoli.
Accompanied by personnel consultant Inge Willmann, advertiser Victor Zahn was seen. Inge's life partner, Tagi sales manager Fridolin Holdener, unfortunately had to pass because he is severely handicapped. At the moment, he sees more doctors and physiotherapists than colleagues in the industry. The poor man has been suffering from a fractured vertebra for almost two months, which is why we wish him a speedy recovery.
The lounge was a delightful place to be, even though it was almost bursting at the seams. The latest cigar creations from the house of Avo Uvezian, generously brought to the people by Kurt Stalder, could be sampled. The matching Rémy Martin was also served in no short supply. In the lounge, therefore, it was mainly the connoisseur faction that could be found, such as Gebi
J. Schregenberger or Werner Steinbrüchel, but also Natalie Schneider, Sacha Baer and Thomas Rüttimann. The latter came accompanied by Grazia Lerose, and to our question whether she worked for him, Rüttimann answered with a telling "not yet". A popular meeting point was the photo corner of Shortlist photographer Claudia Linsi, provided by Nikon advertising manager Marco Rosenfelder and set up by his employee Félix Etienne.
The other sponsors were also satisfied. Matthias Luchsinger from Cinecom was met at the bar table together with Nicole Steinegger and Hélène Müller. The early summer advertising parties in Cannes were reviewed, probably also in view of the prevailing cold. Conclusion: We can party just as beautifully as the rest of the world. And the promise of certain exponents to behave better next time they are in Cannes means that Nicole Steinegger can now look forward to the upcoming advertising film festival with a little more confidence.
At the Coop press stand, Miss Switzerland attracted attention before her stage appearance, and this also among the competition. The pretty Mahara seemed to have taken such a fancy to Brückenbauer's advertising manager Josef Nietlisbach that he wanted to be in the picture when Thomas Schönenberger and Karlfrieder Fuchs from Coop posed with Yolanda Lenot from Publimag and Coop advertiser Daniel Seiler from Schneider Berthoud. Also in the entrance area were sales manager Daniel Egger with Sandra Hüppi and Patrick Hofer from the Internet shopping pool Kaufcom.
Sacha Wigdorovits from sponsor 20 Minuten had his picture taken with Eugen Baumgartner from Eugen Kommunikation. After the christening of the advertising statue "Egon", the latter was thinking about a possible name change for his agency. Perhaps one could profit a bit from an image transfer, Baumgartner said to the 20 Minuten board of directors.
Qualiclick key account holder Roger Baur probably didn't want to be left behind in view of Mahara McKay and Miss Bern, Masha Santschi, and immediately introduced companion Diana Risola to us as Miss Qualiclick.
The big party was enjoyed even by the last and the most distant. Only here and there a very quiet criticism was heard. Because of the crowds, some visitors went home with growling stomachs. The buffet simply could not have been reached in a reasonable time. But since five bars with plenty of liquids were set against the food counter, the hungry visitors turned a blind eye for once.
BEAT FRITSCH AND ERNST WEBER
Fact number 2: The highest recognition an advertiser can achieve in Switzerland was awarded to freelance concept designer Markus Ruf for his creative consistency. And within his year in office, he wants the advertiser to overtake the officer ranked one rank ahead of him in the ranking of the most popular professions. With Ruf, who replaced Danielle Lanz, a creative once again wears the advertising crown. And - detail on the side - the advertiser of the year is the "ex" of the ex-advertiser. So the title also stayed halfway in the family.
Facts: Readers of the magazine of the same name were probably the first to marvel at the outcome of the election. Before the official result was announced, the paper, which is not averse to speculative journalism, had printed in four colors that Frank Bodin was the new titleholder.
Fact number 3: He finished third behind Dominique von Matt. The CD of McCann-Erickson, Geneva, seemed to be so upset by this that he left the ceremony very soon.
Markus Ruf is the first advertiser of the year to receive an Egon. This is the name, with emphasis on Ego, given to the new Advertising Oscar, created by Zurich artist Max Grüter on behalf of WerbeWoche. The future of the event is assured even after Bertelsmann Springer's takeover of the Media Daten publishing house, said publishing director Beat Gründel during an interview with Radio 24's Christian Handelsman, who hosted the awards ceremony in a lively and witty manner.
The readers of WerbeWoche voted an appearance by Advico Young & Rubicam for the aid organization Médecins sans Frontières as the campaign of the year. Advico CD Martin Spillmann and Stephan Müller, responsible for fundraising in German-speaking Switzerland at Médecins, had the pleasure of receiving flowers, checks and victory kisses from the most charming temptation since Swiss women have existed. From the reigning Miss Switzerland Mahara McKay.
This year, for the first time, the "Card of the Year" was awarded. The prize was initiated by Walter Hügli, majority shareholder of the raw materials warehouse and Masani's, the company that sets up the card stands in trendy venues. "At least something," said with a smile Remy Fabrikant, whose agency won this prize with a Heineken subject: a card display worth 20000 francs.
With a lot of physical effort, the bikini girls Corinne and Susanne from Sport magazine vied for attention for a bikini special that will be published in mid-March. "The Australian Olympic team also had their pictures taken almost naked," said project manager Rainer Kupper. By the way, his ex-advertising consultant Alex Beeler will be seen more often further south in the future: The owner of Marengo is opening "The make it happen Company" in Genoa, which he wants to organize on a European scale.
Kupper has already secured a buyer for the bikini special. The CD of the St. Gallen DM agency Lammoth Mailkonzept, Oliver Rodau, already inquired on site about the exact release date in view of the naked facts.
"The whole event was poorly jalonized, and the supply of wine totally failed," complained Peter Lesch, co-owner of Lesch + Frei, on the other hand, who, like Publicis consultant Jean-Marie Egger, had missed the award ceremony.
While Creative Director Claude Catsky said it was a jubilant day for all creatives because someone from their own guild had been elected, Monika Luck would have preferred to see the title go to Frank Bodin: "His campaigns were interesting, people talked about each one," said the Managing Director of Swiss Advertising.
Kilian Gasser and Ueli Gertsch from Facts publishing house were also less pleased with the choice. They were taken up several times during the evening for the duck produced by the new editor-in-chief Hannes Britschgi. Any bets that it will be waddling through the heads of Swiss advertisers for a long time to come?
The party was also, how could it be otherwise, an exchange of information. For example, we learned from Erika Kessler that she will be leaving the Migros agency Exxtra to take up a job in Munich. But Exxtra is also happy about a new addition: Martina Glaser, formerly with Persönlich, has recently strengthened the agency's team.
Sandro Proietto (ex Cinecom) and Florian Biafori (ex CIA) announced that they had founded their own agency called Mediagate. The aim is the marketing of special media forms à la beverage bases or wild posters. One might still hear from Mediagate in the future. The new entrepreneurs came to the party with their friends Alodia Najera and Claudia Scivoli.
Accompanied by personnel consultant Inge Willmann, advertiser Victor Zahn was seen. Inge's life partner, Tagi sales manager Fridolin Holdener, unfortunately had to pass because he is severely handicapped. At the moment, he sees more doctors and physiotherapists than colleagues in the industry. The poor man has been suffering from a fractured vertebra for almost two months, which is why we wish him a speedy recovery.
The lounge was a delightful place to be, even though it was almost bursting at the seams. The latest cigar creations from the house of Avo Uvezian, generously brought to the people by Kurt Stalder, could be sampled. The matching Rémy Martin was also served in no short supply. In the lounge, therefore, it was mainly the connoisseur faction that could be found, such as Gebi
J. Schregenberger or Werner Steinbrüchel, but also Natalie Schneider, Sacha Baer and Thomas Rüttimann. The latter came accompanied by Grazia Lerose, and to our question whether she worked for him, Rüttimann answered with a telling "not yet". A popular meeting point was the photo corner of Shortlist photographer Claudia Linsi, provided by Nikon advertising manager Marco Rosenfelder and set up by his employee Félix Etienne.
The other sponsors were also satisfied. Matthias Luchsinger from Cinecom was met at the bar table together with Nicole Steinegger and Hélène Müller. The early summer advertising parties in Cannes were reviewed, probably also in view of the prevailing cold. Conclusion: We can party just as beautifully as the rest of the world. And the promise of certain exponents to behave better next time they are in Cannes means that Nicole Steinegger can now look forward to the upcoming advertising film festival with a little more confidence.
At the Coop press stand, Miss Switzerland attracted attention before her stage appearance, and this also among the competition. The pretty Mahara seemed to have taken such a fancy to Brückenbauer's advertising manager Josef Nietlisbach that he wanted to be in the picture when Thomas Schönenberger and Karlfrieder Fuchs from Coop posed with Yolanda Lenot from Publimag and Coop advertiser Daniel Seiler from Schneider Berthoud. Also in the entrance area were sales manager Daniel Egger with Sandra Hüppi and Patrick Hofer from the Internet shopping pool Kaufcom.
Sacha Wigdorovits from sponsor 20 Minuten had his picture taken with Eugen Baumgartner from Eugen Kommunikation. After the christening of the advertising statue "Egon", the latter was thinking about a possible name change for his agency. Perhaps one could profit a bit from an image transfer, Baumgartner said to the 20 Minuten board of directors.
Qualiclick key account holder Roger Baur probably didn't want to be left behind in view of Mahara McKay and Miss Bern, Masha Santschi, and immediately introduced companion Diana Risola to us as Miss Qualiclick.
The big party was enjoyed even by the last and the most distant. Only here and there a very quiet criticism was heard. Because of the crowds, some visitors went home with growling stomachs. The buffet simply could not have been reached in a reasonable time. But since five bars with plenty of liquids were set against the food counter, the hungry visitors turned a blind eye for once.
BEAT FRITSCH AND ERNST WEBER
sounded the big salute to the industry celebrities at the Advertiser of the Year party. Once again, all the big names were present at the awards ceremony, which was held this year at the in-club Rohstofflager.
Anyone else who meets in the communications industry will be located at a wide variety of events on the scene. Do you already have something to report? Reach for the receiver (01 296 97 98) or into the keys (info@werbewoche.ch). Event tips as well as further shortlist pictures are available online at www.werbewoche.ch.
