Head of the week: "Dialogue is more important than one-way communication"
Myrta Bugini has headed Ringier's communications department since the beginning of January
Myrta Bugini has headed Ringier's communications department since the beginning of January "Dialogue is more important than one-way communication "For Myrta Bugini, communication means building bridges, bringing people together, facilitating dialog. This area of responsibility is not new to her. Although she has been the newly appointed Head of Communications at Ringier since the beginning of January, as Fridolin Luchsinger's deputy for many years she already knows the department like the back of her hand. In addition, Luchsinger will remain Bugini's superior as Secretary General of the Group Executive Board. "The new challenge for me is to take on all the responsibility," says the Head of Communications, "the work itself has been part of my everyday life for a long time."
Myrta Bugini will not be able to complain about a lack of work in the coming months. The presentation of the annual and environmental reports is imminent, and Ringier is also launching an intranet and a new website. The communication department is responsible for coordinating these projects. In addition, there is the organization of events and customer PR support, as well as the evaluation of an employee survey to reveal the flow of information throughout the company.
Bugini has been working for Ringier for ten years. During this time, she has made many personal contacts, from the printing plants to the top of the Group. "These contacts help me to constantly rethink the internal means of communication," says the 46-year-old, adding: "That's also necessary, because many professional cultures come together in our company." Regardless of the medium, Bugini sets one priority: dialog is more important to her than one-way communication.
In her career, she has always had the good fortune to be in the right place at the right time, summarizes the Head of Communications. After completing a commercial apprenticeship at what was then SBG and working in various branches, she got her first taste of PR as an advertising secretary and PR assistant at an American company in Zug. Bugini joined Farner PR in 1982 to learn the trade from scratch.
After seven years of training, she decided to put her knowledge into practice in the internal communications department of a large company. But not just any large company: it had to be NZZ or Ringier. After working in marketing and communications for Ringier Print, Bugini joined the communications department in 1996 as a PR assistant under Jacqueline Moeri. "I never consciously wanted a career," Bugini emphasizes, "but I am curious, like to tackle new things and then see them through as efficiently as possible." Bruno Amstutz
Myrta Bugini will not be able to complain about a lack of work in the coming months. The presentation of the annual and environmental reports is imminent, and Ringier is also launching an intranet and a new website. The communication department is responsible for coordinating these projects. In addition, there is the organization of events and customer PR support, as well as the evaluation of an employee survey to reveal the flow of information throughout the company.
Bugini has been working for Ringier for ten years. During this time, she has made many personal contacts, from the printing plants to the top of the Group. "These contacts help me to constantly rethink the internal means of communication," says the 46-year-old, adding: "That's also necessary, because many professional cultures come together in our company." Regardless of the medium, Bugini sets one priority: dialog is more important to her than one-way communication.
In her career, she has always had the good fortune to be in the right place at the right time, summarizes the Head of Communications. After completing a commercial apprenticeship at what was then SBG and working in various branches, she got her first taste of PR as an advertising secretary and PR assistant at an American company in Zug. Bugini joined Farner PR in 1982 to learn the trade from scratch.
After seven years of training, she decided to put her knowledge into practice in the internal communications department of a large company. But not just any large company: it had to be NZZ or Ringier. After working in marketing and communications for Ringier Print, Bugini joined the communications department in 1996 as a PR assistant under Jacqueline Moeri. "I never consciously wanted a career," Bugini emphasizes, "but I am curious, like to tackle new things and then see them through as efficiently as possible." Bruno Amstutz
