Angelink wants to grow further and becomes an AG

The crossover agency Angelink, which was founded two years ago, is changing from a sole proprietorship to a public limited company, with owner Markus Gabriel retaining 100 percent ownership of the shares. He sees the AG as the most sensible legal form for his company. "You keep all your options open," says Gabriel, "you can join a network or merge, and employee shareholdings are also easier to arrange. "Angelink moves between the poles of online advertising and traditional advertising and tries to combine both areas sensibly and competently. A concept with which Markus Gabriel has had mixed experiences. "You also have to fight against the cliché that advertisers know nothing about the internet and web specialists know nothing about advertising."
In the past two years, the agency has grown to seven employees, and Markus Gabriel wants to double turnover and the number of employees by 2003. Angelink's clients include KPNQwest, Credit Suisse, Canon, Fust and others (ba).