SPOK: New management, new courses
SPOK is tackling the new year with vigor: Ronny Schmid will take over as Managing Director on February 1 and the range of courses on offer will be expanded.
SPOK is tackling the new year with vigor: Ronny Schmid takes over as Managing Director on February 1, and the range of courses on offer is being expanded.SPOK is starting the new year with vigor: Ronny Schmid will take over as Managing Director on February 1, and the range of courses on offer will be expanded. Schmid, Managing Director at Universal McCann and a founding member of the school, will form the Board of Directors together with Peter Döbeli, Röné Bertschi, Christoph Bürge and Peter Bächtiger. Ursula Krebs, Jacqueline Weber and Monika Klingler will continue to manage the courses.
In addition to the training courses for planners in marketing communication, heads of marketing communication (starting in January 2002) and the SPOK Media Academy course Media Basic, a Media Expert course and various workshops are planned. According to Monika Klingler, Media Expert is a kind of media manager, similar to an advertising manager. Exact start dates for the new course are not yet known (ba).
In addition to the training courses for planners in marketing communication, heads of marketing communication (starting in January 2002) and the SPOK Media Academy course Media Basic, a Media Expert course and various workshops are planned. According to Monika Klingler, Media Expert is a kind of media manager, similar to an advertising manager. Exact start dates for the new course are not yet known (ba).
