APG cleans up Switzerland

Publicis revives the most Swiss of all virtues - cleanliness - for APGSelig Plakatland Schweiz. In hardly any other country does this advertising medium shine with such high market shares. To keep it that way, the Allgemeine Plakatgesellschaft (APG) advertises on its own behalf. With success, as the campaigns "Angie Becker" or "Missing Favorites" have shown in long-term studies. The contribution of the Zurich-based in-house agency Publicis is not insignificant. With five motifs in the style of the "advertising era," its latest campaign counters the accusation that posters are visual pollution. With a great deal of inventiveness, it symbolically hands a broom to poster detractors with the recommendation that they first sweep their own front door. Page 14