Top three (3rd quarter 2000)

Best of Print Advertising The advertising hits 2000 from the Advertising Index of the market research institute DemoscopeIn cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche fivema

Best of Print Advertising The Advertising Hits 2000 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that performed best among the entire sample, i.e. among all four target groups in total, in the 3rd quarter 2000 are shown under the heading "Top three".

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