News: Targeting in self-service
The search engine operator Google (www.google.com), which has not previously used banner advertising, has launched an offer for advertisers with AdWords.
The search engine operator Google (www.google.com), which has so far refrained from banner advertising, has launched AdWords, a self-service news targeting service for advertisers.
These can reserve certain keywords or search terms for which so-called sponsored links should appear to the right of the normal search results. The text that appears in the small boxes can be entered directly on the Google website. Images are not accepted. Payment, which is based on a thousand contact price, can also be made online.
by credit card.
Ad Pepper finds partner for Asia Ad Pepper Media (www.ad pepper.com), a marketer of online advertising, e-sponsorships and e-commerce solutions, has entered into a strategic alliance with BMC Media, a Sydney-based marketer of online advertising in the Asia/Pacific region. Ad Pepper Media itself is active in 13 European countries (including Switzerland) and the USA. Thanks to the cooperation, Australia and four Asian countries are now to be added to the existing online advertising markets.
These can reserve certain keywords or search terms for which so-called sponsored links should appear to the right of the normal search results. The text that appears in the small boxes can be entered directly on the Google website. Images are not accepted. Payment, which is based on a thousand contact price, can also be made online.
by credit card.
Ad Pepper finds partner for Asia Ad Pepper Media (www.ad pepper.com), a marketer of online advertising, e-sponsorships and e-commerce solutions, has entered into a strategic alliance with BMC Media, a Sydney-based marketer of online advertising in the Asia/Pacific region. Ad Pepper Media itself is active in 13 European countries (including Switzerland) and the USA. Thanks to the cooperation, Australia and four Asian countries are now to be added to the existing online advertising markets.
