Service: The trade fair as a marketing tool

The current edition of the m+a Trade Fair Planner 2000/2001 provides information on around 9500 trade fairs and exhibitions worldwide.

The current issue of the m+a Trade Fair Planner 2000/2001 provides information on around 9500 trade fairs and exhibitions worldwide.Service The trade fair as a marketing tool
These are arranged by country, industry, chronologically and by trade show abbreviation. The reference work offers exhibitors and trade visitors a comprehensive overview of international trade show events with a preview of dates up to the year 2003. In addition to a book edition, the trade show planner is also available on CD-ROM and in English (ITD-International Trade Show Directory). All versions are available from m+a Vertriebsstelle Schweiz Natural AG, P.O. Box, 4002 Basel, Tel. 061 316 59 90, Fax 061 316 59 98, E-mail: ma-messeplaner@gmx.ch. A single print version of the 2000/2001 exhibition planner costs 143.50 Swiss francs. For a detailed price list, please contact the sales department.
APG sales documentation The Allgemeine Plakatgesellschaft (APG) launches the budget year 2001. The 124-page sales documentation presents around 1600 poster networks. The documentation is also supplemented by planning tools on the Internet. The documentation can be ordered from the homepage www.apg.ch or from APG Marketing in Winterthur, phone 052 208 94 23.
Eurobest 1999 now in book form The winners and finalists of last year's Eurobest Awards have also been compiled in book form. With Advico Young & Rubicam, Guye & Partner, Honegger von Matt, Mc-Cann-Erickson, Zurich, Publicis, Pumpkin Film, Wirz Werbeberatung and Ruedi Wyler Werbung, Swiss agencies are also well represented in the 1999 edition. The yearbook can be ordered for 98 Swiss francs from: Eurobest Awards Limited, 27 Mortimer Street, London WIN 7RJ, telephone ++44 20 7291 8434, fax ++44 20 7291 8400, e-mail: info@eurobestawards.com. The award ceremonies for this year's awards will take place in London in December.

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