This Lovely Advertising Awards
The Swiss super cow is currently probably the best advertisement in the world for non-alcoholic drinks
The Swiss super cow is currently doing probably the best advertising worldwide for non-alcoholic drinksBy Bruno Amstutz After a few hapless years, Switzerland was finally able to pick up a London International Advertising Award on November 13. Once again, Lovely proved to be the best Swiss ambassador. Six other Swiss entries made it to the final.
Every year, the prestigious London International Advertising Awards (LIAA) set new records for entries: 17799 entries from 77 countries were submitted this year, 573 more than last year. However, seven fewer countries took part.
Once again, the competition turned into a home game for the Anglo-Saxon agency world. Awards were announced in a total of 175 categories, 42 of which were not awarded.
The LIAA jurors reserve the right to withhold awards for individual categories if, in their opinion, no submitted work meets the necessary requirements. Of the 133 awards handed out, 24 remained in the UK, with 39 winners coming from the USA. The remaining 75 countries vied for the remaining 70 awards.
German-speaking advertisers have caught up. Last year, only six awards found their way to Germany, with Switzerland and Austria coming away empty-handed. The new millennium brought Germany ten awards, two of them in the Interactive Media category. The only Swiss award once again goes to the dairy cow Lovely.
Lovely is once again the figurehead of Switzerland
The rhinoceros motif was successful in the Print - non-alcoholic beverages category. The fact that Lovely is not only fighting against pachyderms in Switzerland, but also with legal problems, did not impress the judges.
The cow that frightened the chess grandmasters also reached a final place in the TV/Cinema - Dairy Products category, underlining its position as a figurehead of Swiss advertising.
Beer ideas are very popular at the LIAA
Advico Young & Rubicam booked another final place with the spots for Kuoni, the remaining finalists in the TV/Cinema category were cR Seiler DDB, Basel (Stop Aids), McCann-Erickson, Zurich (Alcoholics Anonymous), and Publicis, Zurich (Mambo Friendship Store).
McCann-Erickson, Geneva, received two places on the finalist list in the print category as a reward for their anti-landmine campaign. Finally, Futurecom Interactive AG took the only Swiss finalist place in the interactive media category with its work for Swissair Freeflight.
Among the Anglo-Saxon agencies, DDB Chicago proved to be the big winner of the competition: with its beer ideas for Budweiser and Bud Light, the agency took the Grand Prizes in the TV/Cinema and Radio categories. After the "Whassup" spots for Budweiser had already bagged a Golden Lion in Cannes, they cemented their status as one of the most important campaigns of the year with the LIAA Grand Prize.
Every year, the prestigious London International Advertising Awards (LIAA) set new records for entries: 17799 entries from 77 countries were submitted this year, 573 more than last year. However, seven fewer countries took part.
Once again, the competition turned into a home game for the Anglo-Saxon agency world. Awards were announced in a total of 175 categories, 42 of which were not awarded.
The LIAA jurors reserve the right to withhold awards for individual categories if, in their opinion, no submitted work meets the necessary requirements. Of the 133 awards handed out, 24 remained in the UK, with 39 winners coming from the USA. The remaining 75 countries vied for the remaining 70 awards.
German-speaking advertisers have caught up. Last year, only six awards found their way to Germany, with Switzerland and Austria coming away empty-handed. The new millennium brought Germany ten awards, two of them in the Interactive Media category. The only Swiss award once again goes to the dairy cow Lovely.
Lovely is once again the figurehead of Switzerland
The rhinoceros motif was successful in the Print - non-alcoholic beverages category. The fact that Lovely is not only fighting against pachyderms in Switzerland, but also with legal problems, did not impress the judges.
The cow that frightened the chess grandmasters also reached a final place in the TV/Cinema - Dairy Products category, underlining its position as a figurehead of Swiss advertising.
Beer ideas are very popular at the LIAA
Advico Young & Rubicam booked another final place with the spots for Kuoni, the remaining finalists in the TV/Cinema category were cR Seiler DDB, Basel (Stop Aids), McCann-Erickson, Zurich (Alcoholics Anonymous), and Publicis, Zurich (Mambo Friendship Store).
McCann-Erickson, Geneva, received two places on the finalist list in the print category as a reward for their anti-landmine campaign. Finally, Futurecom Interactive AG took the only Swiss finalist place in the interactive media category with its work for Swissair Freeflight.
Among the Anglo-Saxon agencies, DDB Chicago proved to be the big winner of the competition: with its beer ideas for Budweiser and Bud Light, the agency took the Grand Prizes in the TV/Cinema and Radio categories. After the "Whassup" spots for Budweiser had already bagged a Golden Lion in Cannes, they cemented their status as one of the most important campaigns of the year with the LIAA Grand Prize.
