"Real Life Portal" for Web Content
The Content Summit in Zurich aims to make the city the content hub of Europe
The Content Summit in Zurich aims to turn the city into the content hub of EuropeBy Clemens HörlerThe first Content Summit will be held at Zurich's "Swissôtel" from November 15 to 17. The event for the European content industry on the Internet is made up of workshops, a trade fair, an awards ceremony, networking events and the Interactive Publishing Conference from which it emerged.
Until recently, traditional media companies were still spilling the beans on the Internet and simply copying their printed content onto the web. Now, they're also making big moves. This includes setting up online editorial teams that produce special content for the web. But the demand for up-to-date content is also growing among companies that have not previously been publishers.
Many branded companies, for example, want to fill their websites with up-to-date content, even if they often don't know exactly what to do with it. But content is a must, because after all, the Internet without content is like a lake without water. And the water in the lake has to be sparkling fresh, i.e. up-to-date, because otherwise no one will bathe in it any more. If possible, it should also be adapted to the individual needs of individual users: Some prefer to swim in deep water, others in shallow water.
The content industry is a32 billion market
The increasing demand for content is currently causing a real content industry to blossom. Analysts estimate the global market for content sales and licensing on the Internet at CHF 32 billion already this year.
Not only media houses and agencies are profiting from the boom, but also new providers in the text, image and multimedia sectors. Around these content producers, who form the core of the content industry, other players have settled: Software companies that produce content management tools, but also content brokers that take care of the onward distribution of content.
Interactive Publishing GmbH and its founder Norbert Specker, who launched the first Interactive Publishing Conference in 1994, have taken this development into account: Interactive Publishing joined forces with other event partners in the industry. The result: the Content Summit, a broadly oriented event centered around the content business, which is intended to go far beyond the Interactive Publishing Conference.
The 7th Interactive Publishing Conference is aimed primarily at strategists, but also TV meets the Web, an event organized by Van Dusseldorp and Partners, Amsterdam, around broadband and interactive TV. Both events will bring together leading strategists and practitioners in the publishing industry from the USA and Europe.
The Masters Series, a series of workshops with American publishing experts, will address more practical questions: How do you make a newsletter, or how much can you charge for content? Other events include the IP Top Awards ceremony on November 16 at Hochspannungslabor in Zurich's Seefeld district and a First Tuesday event for startups and investors on November 15.
Farewell to the previous location "Swissôtel"?
Messe Basel is holding the three-day Content Show for the first time. Among the exhibitors you will find mainly technology companies, content producers and companies that specialize in content distribution. Last but not least, networking is at the heart of all events. To ensure that this is not neglected, participants and exhibitors at the Content Summit are invited to an informal networking event on November 15 at the Stars restaurant in Zurich's main train station.
Specker on the decision to massively expand interactive publishing: "Last year, I already saw that you can no longer do justice to the development of online publishing only from the publisher's perspective. The original question of Interactive Publishing, how publishers can use the Internet, has expanded more and more. This expansion is happening on the terminal side as well as on the content provider side. And this raises a new core question: which content makes sense for which end device in which situation, and is therefore successful?" According to Specker, answers to this question are being sought by a much broader field of companies than was previously addressed by interactive publishing.
Probably for the last time, the Content Summit will be held at the "Swissôtel" this year. Due to the limited space, only 23 exhibitors could be considered for the Content Show. Maria Finders, International Projects Manager of Messe Basel: "For the coming years, we expect a potential of 200 exhibitors." So the organizers can start looking for a new venue.
A brief description of each event can be found on page 22. Further info
and registrations at www.contentsummit.com
Until recently, traditional media companies were still spilling the beans on the Internet and simply copying their printed content onto the web. Now, they're also making big moves. This includes setting up online editorial teams that produce special content for the web. But the demand for up-to-date content is also growing among companies that have not previously been publishers.
Many branded companies, for example, want to fill their websites with up-to-date content, even if they often don't know exactly what to do with it. But content is a must, because after all, the Internet without content is like a lake without water. And the water in the lake has to be sparkling fresh, i.e. up-to-date, because otherwise no one will bathe in it any more. If possible, it should also be adapted to the individual needs of individual users: Some prefer to swim in deep water, others in shallow water.
The content industry is a32 billion market
The increasing demand for content is currently causing a real content industry to blossom. Analysts estimate the global market for content sales and licensing on the Internet at CHF 32 billion already this year.
Not only media houses and agencies are profiting from the boom, but also new providers in the text, image and multimedia sectors. Around these content producers, who form the core of the content industry, other players have settled: Software companies that produce content management tools, but also content brokers that take care of the onward distribution of content.
Interactive Publishing GmbH and its founder Norbert Specker, who launched the first Interactive Publishing Conference in 1994, have taken this development into account: Interactive Publishing joined forces with other event partners in the industry. The result: the Content Summit, a broadly oriented event centered around the content business, which is intended to go far beyond the Interactive Publishing Conference.
The 7th Interactive Publishing Conference is aimed primarily at strategists, but also TV meets the Web, an event organized by Van Dusseldorp and Partners, Amsterdam, around broadband and interactive TV. Both events will bring together leading strategists and practitioners in the publishing industry from the USA and Europe.
The Masters Series, a series of workshops with American publishing experts, will address more practical questions: How do you make a newsletter, or how much can you charge for content? Other events include the IP Top Awards ceremony on November 16 at Hochspannungslabor in Zurich's Seefeld district and a First Tuesday event for startups and investors on November 15.
Farewell to the previous location "Swissôtel"?
Messe Basel is holding the three-day Content Show for the first time. Among the exhibitors you will find mainly technology companies, content producers and companies that specialize in content distribution. Last but not least, networking is at the heart of all events. To ensure that this is not neglected, participants and exhibitors at the Content Summit are invited to an informal networking event on November 15 at the Stars restaurant in Zurich's main train station.
Specker on the decision to massively expand interactive publishing: "Last year, I already saw that you can no longer do justice to the development of online publishing only from the publisher's perspective. The original question of Interactive Publishing, how publishers can use the Internet, has expanded more and more. This expansion is happening on the terminal side as well as on the content provider side. And this raises a new core question: which content makes sense for which end device in which situation, and is therefore successful?" According to Specker, answers to this question are being sought by a much broader field of companies than was previously addressed by interactive publishing.
Probably for the last time, the Content Summit will be held at the "Swissôtel" this year. Due to the limited space, only 23 exhibitors could be considered for the Content Show. Maria Finders, International Projects Manager of Messe Basel: "For the coming years, we expect a potential of 200 exhibitors." So the organizers can start looking for a new venue.
A brief description of each event can be found on page 22. Further info
and registrations at www.contentsummit.com
