Close to today's people
FCB Leutenegger Krüll again designed the program booklet of Theater Neumarkt
FCB Leutenegger Krüll once again designed the program booklet of Theater NeumarktIt was an exciting and sometimes tough year, says Crescentia Dünsser, who runs Theater Neumarkt together with Otto Kukla. In order to get to know the city, they approached Zurich by staging events outside the theater, she says. In the new season, Theater Neumarkt is dealing with the changing role of the individual. Today's (adventure) society throws the individual back on himself, Dünsser said. The starting point for planning the play was an examination of traditional family structures.
Contemporaries form the focus of the program: six young authors, including three from Switzerland, are performed, one old as a counterpoint. The stories are primarily about young people who are searching for the role they have to play in a wide variety of life situations.
FCB Leutenegger Krüll continues to provide advertising support for the Zurich stage. The agency from Wallisellen implemented the season's theme with an eye-catching idea: a sensual program booklet shows macro shots of body parts. The images enable an association of individual experiences.
Furthermore, the shots communicate that the current season is about a close-up of the human being. The "skin pictures," not sexist but intimate, do not miss their mark: "People want to look into the program right away," says Crescentia Dünsser, who finds the concept "pretty awesome.
The bulkiness of the unwieldy A3-format publication also reflects a characteristic of the theater: namely, its non-conformity. "Theater Neumarkt is not a general store that offers whatever is trendy at the moment," says the artistic director. Ernst Weber
Contemporaries form the focus of the program: six young authors, including three from Switzerland, are performed, one old as a counterpoint. The stories are primarily about young people who are searching for the role they have to play in a wide variety of life situations.
FCB Leutenegger Krüll continues to provide advertising support for the Zurich stage. The agency from Wallisellen implemented the season's theme with an eye-catching idea: a sensual program booklet shows macro shots of body parts. The images enable an association of individual experiences.
Furthermore, the shots communicate that the current season is about a close-up of the human being. The "skin pictures," not sexist but intimate, do not miss their mark: "People want to look into the program right away," says Crescentia Dünsser, who finds the concept "pretty awesome.
The bulkiness of the unwieldy A3-format publication also reflects a characteristic of the theater: namely, its non-conformity. "Theater Neumarkt is not a general store that offers whatever is trendy at the moment," says the artistic director. Ernst Weber
