The presence of the advertiser is blue
More and more advertisements in the USA and in Europe rely on the trend color blue to steel blue
More and more advertisements in the U.S. and Europe are using the trend color blue to steel blueBy Chandra Kurt Cool blue is in, according to the American Association of Advertising Agencies (AAAA). At least as a background color on various ads, the primary color is being used more and more across the board, so to speak. SBB, Nissan, Nivea, Evian, Marlboro Mild and Elle are just a few of the brands that rely on the cool, futuristic connotation of the color in their advertising.
One of the most famous and significant sections of Pablo Picasso's work continues to inspire reverence for the great master around the world. It bears the promising name: Blue Period. National as well as international advertising campaigns currently seem to be likewise
The majority of the advertisements published are dominated by a slightly subdued navy blue color.
This empirically verifiable finding was recently announced in New York at an event organized by the American Association of Advertising Agencies (AAAA). After all the major advertising agencies had presented their new campaigns, the new trend in color choice was clear to the experts. Those who back their prints and commercials with cool silver blue are keeping up with the times.
Blue is a typical man color for women
According to Mimi Cooper of Cooper Marketing and author of the reference book "Color Smart," "The first thing consumers notice about an ad is its color. It commands his attention and sends signals. Blue with a cool silver tone is the trendiest color these days. Therefore, those who keep up with the times make use of this nonverbal communication aid."
Rob Schwartz, creative director of TBWA/Chiat/Day, Los Angeles, also relies on steel blue: "Ads with this color are best remembered. Steel blue is also synonymous with new technology, millennials and urban individuality. Qualities that shape and influence today's consumer." What's more, blue is one of the world's most popular colors of all.
Jill Morton, color consultant and founder of colormatters.com, has a completely different opinion. In her opinion, it's mainly male creatives who go for this blend of blue: "Women are fed up with steel blue. They react very negatively to it because blue is a man's color in their eyes." If not blue, then what? According to Morton, the color of the future is heading toward orange. "Banana Republic, for example, has already launched various ads in orange, and I'm sure that color will replace blue period."
One of the most famous and significant sections of Pablo Picasso's work continues to inspire reverence for the great master around the world. It bears the promising name: Blue Period. National as well as international advertising campaigns currently seem to be likewise
The majority of the advertisements published are dominated by a slightly subdued navy blue color.
This empirically verifiable finding was recently announced in New York at an event organized by the American Association of Advertising Agencies (AAAA). After all the major advertising agencies had presented their new campaigns, the new trend in color choice was clear to the experts. Those who back their prints and commercials with cool silver blue are keeping up with the times.
Blue is a typical man color for women
According to Mimi Cooper of Cooper Marketing and author of the reference book "Color Smart," "The first thing consumers notice about an ad is its color. It commands his attention and sends signals. Blue with a cool silver tone is the trendiest color these days. Therefore, those who keep up with the times make use of this nonverbal communication aid."
Rob Schwartz, creative director of TBWA/Chiat/Day, Los Angeles, also relies on steel blue: "Ads with this color are best remembered. Steel blue is also synonymous with new technology, millennials and urban individuality. Qualities that shape and influence today's consumer." What's more, blue is one of the world's most popular colors of all.
Jill Morton, color consultant and founder of colormatters.com, has a completely different opinion. In her opinion, it's mainly male creatives who go for this blend of blue: "Women are fed up with steel blue. They react very negatively to it because blue is a man's color in their eyes." If not blue, then what? According to Morton, the color of the future is heading toward orange. "Banana Republic, for example, has already launched various ads in orange, and I'm sure that color will replace blue period."
