Alpha remains alpha

HvM and Meyer Schianchi give the job ad for executives a top imageWhen TA-Media launched the Alpha job ad for executives and specialists in 1996, 30 to 40 pages were enough. Four years later, the volume of the salmon-colored supplement of the Tages-Anzeiger and SonntagsZeitung has doubled and has awakened the competition. No one was surprised when the NZZ, HandelsZeitung and Weltwoche launched Executive Plus, the counterpart to Alpha. TA-Media didn't wait long to make a countermove: starting June 24, Alpha will be organized into sections that will help advertisers find their way through the offerings. The Zurich agency Meyer Schianchi supplied an information brochure and advertisements for this purpose. And the accompanying image campaign by Honegger von Matt speaks a clear language: Alpha is still the alpha of the industry. Page 12